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runlai_jiang

Impossible Colors and How to See Them - 0 views

  • Impossible Colors and How to See Them
  • How Impossible Colors Work Basically, the human eye has three types of cone cells that register color that work in an antagonistic fashion:Blue versus yellowRed versus greenLight versus darkThere is overlap between the wavelengths of light covered by the cone cells, so you see more than just blue, yellow, red, and green. White, for example, is not a wavelength of light, yet the human eye perceives it as a mixture of different spectral colors. Because of the opponent process, you can't see both blue and yellow at the same time, nor red and green. These combinations are so-called impossible colors.
  • Chimerical Colors Hyperbolic colors may be seen by staring at a color and then viewing the afterimage on the complementary color opposite it on the color wheel. Dave King / Getty Images
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  • While you can't ordinarily see both red and green or both blue and yellow, visual scientist Hewitt Crane and his colleague Thomas Piantanida published a paper in Science claiming such perception was possible. In their 1983 paper "On Seeing Reddish Green and Yellowish Blue" they claimed volunteers viewing adjacent red and green stripes could see reddish green, while viewers of adjacent yellow and blue stripes could see yellowish blue. The researchers used an eye tracker to hold the
  • The impossible colors reddish green and yellowish blue are imaginary colors that do not occur in the light spectrum. Another type of imaginary color is a chimerical color. A chimerical color is seen by looking at a color until the cone cells are fatigued and then looking at a different color. This produces an afterimage perceived by the brain, not the eyes.Examples of chimerical colors include:Self-luminous colors: Self-luminous colors appear to glow even though no light is emitted. An
  • Stygian colors: Stygian colors are dark and supersaturated. For example, "stygian blue" may be seen by staring at bright yellow and then looking at black. The normal afterimage is dark blue. When viewed against black, the resulting blue is as dark as black, yet colored. Stygian colors appear on black because certain neurons only fire signals in the dark.Hyperbolic colors:
  • Impossible colors like reddish green or yellowish blue are trickier to see. To try to see these colors, put a yellow object and blue object right next to each other and cross your eyes so that the two objects overlap. The same procedure works for green and red. The overlapping region may appear to be a mix of the two colors (i.e., green for blue and yellow, brown for red and green), a field of dots of the component colors, or an unfamiliar color that is both red/green or yellow/blue at once!
Javier E

Wine-tasting: it's junk science | Life and style | The Observer - 0 views

  • google_ad_client = 'ca-guardian_js'; google_ad_channel = 'lifeandstyle'; google_max_num_ads = '3'; // Comments Click here to join the discussion. We can't load the discussion on guardian.co.uk because you don't have JavaScript enabled. if (!!window.postMessage) { jQuery.getScript('http://discussion.guardian.co.uk/embed.js') } else { jQuery('#d2-root').removeClass('hd').html( '' + 'Comments' + 'Click here to join the discussion.We can\'t load the ' + 'discussion on guardian.co.uk ' + 'because your web browser does not support all the features that we ' + 'need. If you cannot upgrade your browser to a newer version, you can ' + 'access the discussion ' + 'here.' ); } Wor
  • Hodgson approached the organisers of the California State Fair wine competition, the oldest contest of its kind in North America, and proposed an experiment for their annual June tasting sessions.Each panel of four judges would be presented with their usual "flight" of samples to sniff, sip and slurp. But some wines would be presented to the panel three times, poured from the same bottle each time. The results would be compiled and analysed to see whether wine testing really is scientific.
  • Results from the first four years of the experiment, published in the Journal of Wine Economics, showed a typical judge's scores varied by plus or minus four points over the three blind tastings. A wine deemed to be a good 90 would be rated as an acceptable 86 by the same judge minutes later and then an excellent 94.
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  • Hodgson's findings have stunned the wine industry. Over the years he has shown again and again that even trained, professional palates are terrible at judging wine."The results are disturbing," says Hodgson from the Fieldbrook Winery in Humboldt County, described by its owner as a rural paradise. "Only about 10% of judges are consistent and those judges who were consistent one year were ordinary the next year."Chance has a great deal to do with the awards that wines win."
  • French academic Frédéric Brochet tested the effect of labels in 2001. He presented the same Bordeaux superior wine to 57 volunteers a week apart and in two different bottles – one for a table wine, the other for a grand cru.The tasters were fooled.When tasting a supposedly superior wine, their language was more positive – describing it as complex, balanced, long and woody. When the same wine was presented as plonk, the critics were more likely to use negatives such as weak, light and flat.
  • In 2011 Professor Richard Wiseman, a psychologist (and former professional magician) at Hertfordshire University invited 578 people to comment on a range of red and white wines, varying from £3.49 for a claret to £30 for champagne, and tasted blind.People could tell the difference between wines under £5 and those above £10 only 53% of the time for whites and only 47% of the time for reds. Overall they would have been just as a successful flipping a coin to guess.
  • why are ordinary drinkers and the experts so poor at tasting blind? Part of the answer lies in the sheer complexity of wine.For a drink made by fermenting fruit juice, wine is a remarkably sophisticated chemical cocktail. Dr Bryce Rankine, an Australian wine scientist, identified 27 distinct organic acids in wine, 23 varieties of alcohol in addition to the common ethanol, more than 80 esters and aldehydes, 16 sugars, plus a long list of assorted vitamins and minerals that wouldn't look out of place on the ingredients list of a cereal pack. There are even harmless traces of lead and arsenic that come from the soil.
  • "People underestimate how clever the olfactory system is at detecting aromas and our brain is at interpreting them," says Hutchinson."The olfactory system has the complexity in terms of its protein receptors to detect all the different aromas, but the brain response isn't always up to it. But I'm a believer that everyone has the same equipment and it comes down to learning how to interpret it." Within eight tastings, most people can learn to detect and name a reasonable range of aromas in wine
  • People struggle with assessing wine because the brain's interpretation of aroma and bouquet is based on far more than the chemicals found in the drink. Temperature plays a big part. Volatiles in wine are more active when wine is warmer. Serve a New World chardonnay too cold and you'll only taste the overpowering oak. Serve a red too warm and the heady boozy qualities will be overpowering.
  • Colour affects our perceptions too. In 2001 Frédérick Brochet of the University of Bordeaux asked 54 wine experts to test two glasses of wine – one red, one white. Using the typical language of tasters, the panel described the red as "jammy' and commented on its crushed red fruit.The critics failed to spot that both wines were from the same bottle. The only difference was that one had been coloured red with a flavourless dye
  • Other environmental factors play a role. A judge's palate is affected by what she or he had earlier, the time of day, their tiredness, their health – even the weather.
  • Robert Hodgson is determined to improve the quality of judging. He has developed a test that will determine whether a judge's assessment of a blind-tasted glass in a medal competition is better than chance. The research will be presented at a conference in Cape Town this year. But the early findings are not promising."So far I've yet to find someone who passes," he says.
katherineharron

FBI arrests spotlight lessons learned after Charlottesville (opinion) - CNN - 0 views

  • On Thursday, the FBI arrested three men, Patrik J. Mathews, 27, Brian M. Lemley Jr., 33, and William G. Bilbrough IV, 19, with firearms charges, and they had plans, an official said, to attend a Virginia pro-gun rally. This followed Virginia Gov. Ralph Northam's declaration of a temporary state of emergency after authorities learned that extremists hoped to use the anti-gun control rally planned next Monday -- Martin Luther King, Jr. Day -- to incite a violent clash.
  • These arrests add to mounting evidence that a decades-old and violent white-power movement is alive and well, perhaps even gaining strength. White power is a social movement that has united neo-Nazis, Klansmen, skinheads, and militiamen around a shared fear of racial annihilation and cultural change. Since 1983, when movement leaders declared war on the federal government, members of such groups have worked together to bring about a race war.
  • JUST WATCHEDOn GPS: What motivates white power activists?ReplayMore Videos ...MUST WATCH position: absol
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  • Silver linings aside, it will take many, many more instances of coordinated response to stop a movement generations in the making. In more than a decade of studying the earlier white power movement, I have become familiar with the themes of underground activity that are today clearly drawing from the earlier movement. In the absence of decisive action across multiple institutions, a rich record of criminal activity and violence will continue to provide these activists with a playbook for further chaos.
  • The Base, furthermore, is what experts call "accelerationist," meaning that its members hope to provoke what they see as an inevitable race war. They have conducted paramilitary training in the Pacific Northwest. Both of these strategies date back to the 1980s, when the Order trained in those forests with hopes of provoking the same race war.
  • One of the men arrested Thursday was formerly a reservist in the Canadian Army, where he received training in explosives and demolition, according to the New York Times. This kind of preparation, too, is common among extremists like these. To take just a few representative examples, in the 1960s, Bobby Frank Cherry, a former Marine trained in demolition, helped fellow members of the United Klans of America to bomb the 16th Street Birmingham Baptist Church, killing four black girls.
  • This news out of Virginia shows that there is a real social benefit when people direct their attention to these events -- and sustain the public conversation about the presence of a renewed white-power movement and what it means for our society.
runlai_jiang

Probing the Secrets of Jupiter's Great Red Spot - 0 views

  • In technical terms, the Great Red Spot is an anticyclonic storm lying in a high-pressure zone high in Jupiter's clouds. It rotates counter-clockwise and takes about six Earth days to make one complete trip around the planet. It has clouds embedded within it, which often tower many kilometers above the surrounding cloud decks. Jet streams to its north and south help keep the spot at the same latitude as it circulates.
  • Observers have studied the gas giant planet Jupiter since antiquity. However, they've only been able to observe such a giant spot for a few centuries since it was first discovered. Ground-based observations allowed scientists to chart the motions of the spot, but a true understanding was only made possible by spacecraft flybys. The Voyager 1 spacecraft raced by in 1979 and sent back the first close-up image of the spot. Voyager 2, Galileo, and Juno also provided images.
  • Scientists have been able to measure the spot's depth using specialized instruments on the Juno spacecraft. It appears to be some 300 kilometers deep. That's much deeper than any of Earth's oceans, the deepest of which is just over 10 kilometers. Interestingly, the "roots" of the Great Red Spot are warmer at the bottom (or the base) than at the top. This warmth feeds the incredibly strong and fast winds at the top of the spot, which can blow more than 430 kilometers per hour. Warm winds feeding a strong storm is a well-understood phenomenon on Earth, particularly in massive hurricanes. Above the cloud, temperatures rise again, and scientists are working to understand why this is happening. In that sense, then, the Great Red Spot is a Jupiter-style hurricane.
kortanekev

Your Color Red Really Could Be My Blue | Color Perception - 0 views

  • Anyone with normal color vision agrees that blood is roughly the same color as strawberries, cardinals and the planet Mars. That is, they're all red. But could it be that what you call "red" is someone else's "blue"?
  •  
    An example of personal knowledge vs. shared knowledge-- e.g. is my green someone else's yellow? (Evie Kortanek 9/21/16)
catbclark

Is Your Red The Same As My Red? | IFLScience - 0 views

  • It’s a question that everyone has pondered at one time or another: does everyone view colors in the same way?
  • . But among the rest of us with normal color vision, can we ever be sure we’re seeing exactly the same thing?
tongoscar

Redding joins the country in a march for women's rights | KRCR - 0 views

  • The Women's March annual event initially started outside the Redding City Hall on Cypress Avenue as many gathered to listen to speakers and make their way down the street.
  • Some stated why they decided to participate in the march, the answers ranged from advocating for social change to bringing awareness to global issues.
  • "I'm marching because I feel like, kind of like, the whole theme this year is global warming and I think that it's something that really needs to be talked about because people sometimes don't believe it and awareness needs to be spread," marcher Elle Weaver said.
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  • "I am marching because I don't want this world to change me," said Natalie Larson from Redding. "Maybe one person cannot change the world but this person can make sure that I don't get changed."
lucieperloff

Model Of Red Flag Law For States Shared By Justice Department : NPR - 0 views

  • part of the Biden administration's ongoing effort to curb U.S. gun violence.
  • e welcome the opportunity to work with communities in the weeks and months ahead in our shared commitment to end gun violence."
  • combines two distinct approaches adopted by states where red flag laws already exist.
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  • gives law enforcement an immediate vehicle with which they can seek to seize a person's guns once a court has determined that the individual presents a danger to themselves or others.
  • provides for longer-term prohibition of a person's access to firearms.
  • combines the two approaches and would authorize the courts to more quickly issue a prohibition on a person's right to possess firearms
  • The department said it was not endorsing any specific implementation of an ERPO law, but the Monday guidelines were instead meant to provide a framework
  • they enable a person's loved ones to reach out to law enforcement and report dangerous behavior before a gun owner is able to endanger themselves or others.
  • the rules are too arbitrary and can be weaponized against gun owners during personal disputes.
  • "By allowing family members or law enforcement to intervene and to petition for these orders before warning signs turn into tragedy, 'extreme risk protection orders' can save lives,"
  • a proposal that would strengthen restrictions on individuals' ability to convert pistols into "short-barreled rifles,"
  • In April, Biden unveiled a series of executive actions, aimed at what he called the nation's "international embarrassment" of gun violence.
Javier E

Germans Protect Memorials to Soviet Troops Who Defeated Nazis - The New York Times - 0 views

  • In interviews across three German states, historians, activists, officials and ordinary citizens explained their support for monuments glorifying a former enemy and occupier as a mixture of bureaucratic drift, aversion to change and a rock-solid commitment to honoring the victims of Nazi aggression that trumps any shifts in global affairs.
  • “We were taught to learn from pain,” said Teresa Schneidewind, 33, the head of Lützen’s museum. “We care for our memorials, because they allow us to learn from the mistakes of past generations.”
  • Germany’s top court ruled just last year against the removal of a medieval, antisemitic sculpture in the very church where Martin Luther had preached. Despite debates, some swastikas from the Third Reich have been left on church bells.
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  • Red Army memorials are just some of the divisive symbols that persist in Germany long after the political systems and social mores that sustained them have vanished, a reckoning with parallels in the United States and elsewhere.
  • Officials say their duty to care for such memorials dates to the so-called Good Neighbor agreement between Germany and the Soviet Union in 1990. Under that measure, each nation committed itself to the upkeep of the other’s war graves on its territory.
  • This propensity for what Ms. Schneidewind calls “historical hoarding” means that many Soviet memorials in East Germany contain Stalin’s name nearly 70 years after the dictator was largely purged from public spaces in Russia itself.
  • Most of the Red Army monuments in Germany are believed to have been built above the graves of Soviet soldiers or prisoners of war. The Russian Embassy has used the pact to draw the German government’s attention to Soviet monuments, including the one in Lützen, that have been damaged or neglected.
  • “Instead of tearing them down, you should redefine these memorials,” Mr. Nagel said. “You need to explain why they are here, and why you have a different view of them now.”
  • In Lützen, local residents say they want to keep their Red Army memorial as it is, a tribute to the central place occupied by the pyramid in the town’s public life during Communist rule. Some remember playing around it while attending the nearby kindergarten, and they say they will fight plans to move it to accommodate a proposed new supermarket.
  • “This is our history, no matter what is going on in world politics,” said the town’s mayor, Uwe Weiss. “We have to take care of it, because it is part of us.”
Javier E

Opinion | Gen Z slang terms are influenced by incels - The Washington Post - 0 views

  • Incels (as they’re known) are infamous for sharing misogynistic attitudes and bitter hostility toward the romantically successful
  • somehow, incels’ hateful rhetoric has bizarrely become popularized via Gen Z slang.
  • it’s common to hear the suffix “pilled” as a funny way to say “convinced into a lifestyle.” Instead of “I now love eating burritos,” for instance, one might say, “I’m so burritopilled.” “Pilled” as a suffix comes from a scene in 1999’s “The Matrix” where Neo (Keanu Reeves) had to choose between the red pill and the blue pill, but the modern sense is formed through analogy with “blackpilled,” an online slang term meaning “accepting incel ideology.
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  • the popular suffix “maxxing” for “maximizing” (e.g., “I’m burritomaxxing” instead of “I’m eating a lot of burritos”) is drawn from the incel idea of “looksmaxxing,” or “maximizing attractiveness” through surgical or cosmetic techniques.
  • Then there’s the word “cucked” for “weakened” or “emasculated.” If the taqueria is out of burritos, you might be “tacocucked,” drawing on the incel idea of being sexually emasculated by more attractive “chads.
  • These slang terms developed on 4chan precisely because of the site’s anonymity. Since users don’t have identifiable aliases, they signal their in-group status through performative fluency in shared slang
  • there’s a dark side to the site as well — certain boards, like /r9k/, are known breeding grounds for incel discussion, and the source of the incel words being used today.
  • finally, we have the word “sigma” for “assertive male,” which comes from an incel’s desired position outside the social hierarchy.
  • Memes and niche vocabulary become a form of cultural currency, fueling their proliferation.
  • From there, those words filter out to more mainstream websites such as Reddit and eventually become popularized by viral memes and TikTok trends. Social media algorithms do the rest of the work by curating recommended content for viewers.
  • Because these terms often spread in ironic contexts, people find them funny, engage with them and are eventually rewarded with more memes featuring incel vocabulary.
  • Creators are not just aware of this process — they are directly incentivized to abet it. We know that using trending audio helps our videos perform better and that incorporating popular metadata with hashtags or captions will help us reach wider audiences
  • kids aren’t actually saying “cucked” because they’re “blackpilled”; they’re using it for the same reason all kids use slang: It helps them bond as a group. And what are they bonding over? A shared mockery of incel ideas.
  • These words capture an important piece of the Gen Z zeitgeist. We should therefore be aware of them, keeping in mind that they’re being used ironically.
Javier E

Mediterranean Diet Can Cut Heart Disease, Study Finds - NYTimes.com - 0 views

  • About 30 percent of heart attacks, strokes and deaths from heart disease can be prevented in people at high risk if they switch to a Mediterranean diet rich in olive oil, nuts, beans, fish, fruits and vegetables, and even drink wine with meals, a large and rigorous new study has found.
  • The magnitude of the diet’s benefits startled experts. The study ended early, after almost five years, because the results were so clear it was considered unethical to continue.
  • The diet helped those following it even though they did not lose weight
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  • they used very meaningful endpoints. They did not look at risk factors like cholesterol or hypertension or weight. They looked at heart attacks and strokes and death. At the end of the day, that is what really matters.”
  • it did so using the most rigorous methods. Scientists randomly assigned 7,447 people in Spain who were overweight, were smokers, or had diabetes or other risk factors for heart disease to follow the Mediterranean diet or a low-fat one.
  • “Now along comes this group and does a gigantic study in Spain that says you can eat a nicely balanced diet with fruits and vegetables and olive oil and lower heart disease by 30 percent,” he said. “And you can actually enjoy life.”
  • One group assigned to a Mediterranean diet was given extra-virgin olive oil each week and was instructed to use at least 4 four tablespoons a day. The other group got a combination of walnuts, almonds and hazelnuts and was instructed to eat about an ounce of the mix each day. An ounce of walnuts, for example, is about a quarter cup — a generous handful. The mainstays of the diet consisted of at least three servings a day of fruits and at least two servings of vegetables. Participants were to eat fish at least three times a week and legumes, which include beans, peas and lentils, at least three times a week. They were to eat white meat instead of red, and, for those accustomed to drinking, to have at least seven glasses of wine a week with meals.
  • They were encouraged to avoid commercially made cookies, cakes and pastries and to limit their consumption of dairy products and processed meats.
  • The participants stayed with the Mediterranean diet, the investigators reported. But those assigned to a low-fat diet did not lower their fat intake very much. So the study wound up comparing the usual modern diet, with its regular consumption of red meat, sodas and commercial baked goods, with a diet that shunned all that.
Javier E

How Capitalism Creates The Welfare State « The Dish - 0 views

  • The two concepts are usually seen in complete opposition in our political discourse. The more capitalism and wealth, the familiar argument goes, the better able we are to do without a safety net for the poor, elderly, sick and young. And that’s true
  • the cultural contradictions of capitalism, brilliantly explained in Daniel Bell’s classic volume, are indeed contradictions. The turbulence of a growing wealth-creating free market disrupts traditional ways of life like no other. Even in a culture like ours used to relying from its very origins on entrepreneurial spirit, the dislocations are manifold. People have to move; their choices of partners for love and sex multiply; families disaggregate on their own virtual devices; grandparents are assigned to assisted living; second marriages are as familiar as first ones; and whole industries – and all the learned skills that went with them – can just disappear overnight
  • Capitalism is in this sense anti-conservative. It is a disruptive, culturally revolutionary force through human society. It has changed the world in three centuries more than at any time in the two hundred millennia that humans have lived on the earth. This must leave – and has surely left – victims behind. Which is why the welfare state emerged. The sheer cruelty of the market, the way it dispenses brutally with inefficiency (i.e. human beings and their jobs), the manner in which it encourages constant travel and communication: these, as Bell noted, are not ways to strengthen existing social norms, buttress the family, allow the civil society to do what it once did: take care of people within smaller familial units according to generational justice and respect. That kind of social order – the ultimate conservative utopia – is inimical to the capitalist enterprise
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  • Which is why many leaders in the nineteenth and twentieth centuries, conservatives as well as liberals, attached a safety net to such an unsafe, bewildering, constantly shifting web of human demand and supply. They did so in part for humane reasons – but also because they realized that unless capitalism red in tooth and claw were complemented by some collective cushioning, it would soon fall prey to more revolutionary movements. The safety net was created to save capitalism from itself, not to attack capitalism.
  • The forces of global capitalism – now unleashed on an unprecedented global scale with China, Russia, Brazil and India – are destroying the kind of society which allows and encourages stability, traditional families, and self-sufficient community.
  • One reason, I think, that Obama’s move toward a slightly more effective welfare state has not met strong resistance – and is clearly winning the American argument – is that the sheer force of this global capitalism is coming to bear down on America more fiercely than ever before. People know this and they look for some kind of security
  • it is precisely capitalism’s post-1980s triumph that has helped create the social dependency so many conservatives bemoan today. And this time, there is even a sense that whole industries are disappearing faster than ever before – not simply because of outsourcing but because of technology itself
  • the sheer speed at which this is now happening. It makes the conservative project all but impossible, if still necessary. It does require a defense of the family, of marriage, of personal responsibility. But it also demands a compassion toward the victims of this economic and social change, an understanding of their bewilderment
  • in my bleaker moments, I wonder whether humankind will come to see this great capitalist leap forward as a huge error in human history – the moment we undid ourselves and our very environment, reaching untold material wealth as well as building societies in which loneliness, dislocation, displacement and radical insecurity cannot but increase.
proudsa

Is Red Dye 40 Toxic? - 0 views

alliefulginiti1

Voices From China's Cultural Revolution - The New York Times - 0 views

  • ademics and writers who witnessed the Cultural Revolution.
  • At the time, no one really knew who was for or against the revolution.
  • If there had been no Cultural Revolution, then I would not be who I am today.
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  • It wasn’t the manual labor. That’s a different kind of hardship. This was the worst kind of bitterness.
  • ou will have no future in this place. You will not have a good job. Everyone looks down on you.”That burden, that burden on your spirit, is very heavy.
  • Even before the Cultural Revolution, there were divisions in our class over family background.
  • After the Cultural Revolution broke out, they were also the ones who formed the first Red Guard group.
  • One night these rebels – Red Guards – burst into the apartment, turning everything inside out
  • At Tsinghua High School I also saw students and teachers who were beaten up, or had their hair shaved off.
  • But the hospital said they didn’t treat this kind of cow demon and snake spirit,
  • They said that because of my family background I could never love socialism and the Communist Party.
  • Struggle sessions, when people were accused of political crimes, publicly humiliated and subject to verbal and physical abuse by a crowd, were a frequent occurrence during the Cultural Revolution
  • People who didn’t experience the Cultural Revolution only know that a large number of officials were persecuted,
  • They treat one-sidedly extolling the achievements of the past as a “positive energy” to be exalted, and they treat exposing and reflecting on the mistakes of history as a “negative energy” to be beaten down.
Javier E

Jonathan Haidt and the Moral Matrix: Breaking Out of Our Righteous Minds | Guest Blog, ... - 2 views

  • What did satisfy Haidt’s natural thirst for understanding human beings was social psychology.
  • Haidt initially found moral psychology “really dull.” He described it to me as “really missing the heart of the matter and too cerebral.” This changed in his second year after he took a course from the anthropologist Allen Fiske and got interested in moral emotions.
  • “The Emotional Dog and its Rational Trail,” which he describes as “the most important article I’ve ever written.”
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  • it helped shift moral psychology away from rationalist models that dominated in the 1980s and 1990s. In its place Haidt offered an understanding of morality from an intuitive and automatic level. As Haidt says on his website, “we are just not very good at thinking open-mindedly about moral issues, so rationalist models end up being poor descriptions of actual moral psychology.”
  • “the mind is divided into parts that sometimes conflict. Like a rider on the back of an elephant, the conscious, reasoning part of the mind has only limited control of what the elephant does.”
  • In the last few decades psychology began to understand the unconscious mind not as dark and suppressed as Freud did, but as intuitive, highly intelligent and necessary for good conscious reasoning. “Elephants,” he reminded me, “are really smart, much smarter than horses.”
  • we are 90 percent chimp 10 percent bee. That is to say, though we are inherently selfish, human nature is also about being what he terms “groupish.” He explained to me like this:
  • they developed the idea that humans possess six universal moral modules, or moral “foundations,” that get built upon to varying degrees across culture and time. They are: Care/harm, Fairness/cheating, Loyalty/betrayal, Authority/subversion, Sanctity/degradation, and Liberty/oppression. Haidt describes these six modules like a “tongue with six taste receptors.” “In this analogy,” he explains in the book, “the moral matrix of a culture is something like its cuisine: it’s a cultural construction, influenced by accidents of environment and history, but it’s not so flexible that anything goes. You can’t have a cuisine based on grass and tree bark, or even one based primarily on bitter tastes. Cuisines vary, but they all must please tongues equipped with the same five taste receptors. Moral matrices vary, but they all must please righteous minds equipped with the same six social receptors.”
  • The questionnaire eventually manifested itself into the website www.YourMorals.org, and it has since gathered over two hundred thousand data points. Here is what they found:
  • This is the crux of the disagreement between liberals and conservatives. As the graph illustrates, liberals value Care and Fairness much more than the other three moral foundations whereas conservative endorse all five more or less equally. This shouldn’t sound too surprising, liberals tend to value universal rights and reject the idea of the United States being superior while conservatives tend to be less concerned about the latest United Nation declaration and more partial to the United States as a superior nation.
  • Haidt began reading political psychology. Karen Stenner’s The Authoritarian Dynamic, “conveyed some key insights about protecting the group that were particularly insightful,” he said. The work of the French sociologist Emile Durkheim was also vital. In contrast to John Stuart Mill, a Durkheimian society, as Haidt explains in an essay for edge.org, “would value self-control over self-expression, duty over rights, and loyalty to one’s groups over concerns for out-groups.”
  • He was motivated to write The Righteous Mind after Kerry lost the 2004 election: “I thought he did a terrible job of making moral appeals so I began thinking about how I could apply moral psychology to understand political divisions. I started studying the politics of culture and realized how liberals and conservatives lived in their own closed worlds.” Each of these worlds, as Haidt explains in the book, “provides a complete, unified, and emotionally compelling worldview, easily justified by observable evidence and nearly impregnable to attack by arguments from outsiders.” He describes them as “moral matrices,” and thinks that moral psychology can help him understand them.
  • “When I say that human nature is selfish, I mean that our minds contain a variety of mental mechanisms that make us adept at promoting our own interests, in competition with our peers. When I say that human nature is also groupish, I mean that our minds contain a variety of mental mechanisms that make us adept at promoting our group’s interests, in competition with other groups. We are not saints, but we are sometimes good team players.” This is what people who had studied morality had not realized, “that we evolved not just so I can treat you well or compete with you, but at the same time we can compete with them.”
  • At first, Haidt reminds us that we are all trapped in a moral matrix where
  • our “elephants” only look for what confirms its moral intuitions while our “riders” play the role of the lawyer; we team up with people who share similar matrices and become close-minded; and we forget that morality is diverse. But on the other hand, Haidt is offering us a choice: take the blue pill and remain happily delusional about your worldview, or take the red pill, and, as he said in his 2008 TED talk, “learn some moral psychology and step outside your moral matrix.”
  • The great Asian religions, Haidt reminded the crowd at TED, swallowed their pride and took the red pill millennia ago. And by stepping out of their moral matrices they realized that societies flourish when they value all of the moral foundations to some degree. This is why Ying and Yang aren’t enemies, “they are both necessary, like night and day, for the functioning of the world.” Or, similarly, why the two of the high Gods in Hinduism, Vishnu the preserver (who stands for conservative principles) and Shiva the destroyer (who stands for liberal principles) work together.
Javier E

Anti-vaccine activists, 9/11 deniers, and Google's social search. - Slate Magazine - 1 views

  • democratization of information-gathering—when accompanied by smart institutional and technological arrangements—has been tremendously useful, giving us Wikipedia and Twitter. But it has also spawned thousands of sites that undermine scientific consensus, overturn well-established facts, and promote conspiracy theories
  • Meanwhile, the move toward social search may further insulate regular visitors to such sites; discovering even more links found by their equally paranoid friends will hardly enlighten them.
  • Initially, the Internet helped them find and recruit like-minded individuals and promote events and petitions favorable to their causes. However, as so much of our public life has shifted online, they have branched out into manipulating search engines, editing Wikipedia entries, harassing scientists who oppose whatever pet theory they happen to believe in, and amassing digitized scraps of "evidence" that they proudly present to potential recruits.
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  • The Vaccine article contains a number of important insights. First, the anti-vaccination cohort likes to move the goal posts: As scientists debunked the link between autism and mercury (once present in some childhood inoculations but now found mainly in certain flu vaccines), most activists dropped their mercury theory and point instead to aluminum or said that kids received “too many too soon.”
  • Second, it isn't clear whether scientists can "discredit" the movement's false claims at all: Its members are skeptical of what scientists have to say—not least because they suspect hidden connections between academia and pharmaceutical companies that manufacture the vaccines.
  • mere exposure to the current state of the scientific consensus will not sway hard-core opponents of vaccination. They are too vested in upholding their contrarian theories; some have consulting and speaking gigs to lose while others simply enjoy a sense of belonging to a community, no matter how kooky
  • attempts to influence communities that embrace pseudoscience or conspiracy theories by having independent experts or, worse, government workers join them—the much-debated antidote of “cognitive infiltration” proposed by Cass Sunstein (who now heads the Office of Information and Regulatory Affairs in the White House)—w
  • perhaps, it's time to accept that many of these communities aren't going to lose core members regardless of how much science or evidence is poured on them. Instead, resources should go into thwarting their growth by targeting their potential—rather than existent—members.
  • Given that censorship of search engines is not an appealing or even particularly viable option, what can be done to ensure that users are made aware that all the pseudoscientific advice they are likely to encounter may not be backed by science?
  • One is to train our browsers to flag information that may be suspicious or disputed. Thus, every time a claim like "vaccination leads to autism" appears in our browser, that sentence woul
  • The second—and not necessarily mutually exclusive—option is to nudge search engines to take more responsibility for their index and exercise a heavier curatorial control in presenting search results for issues like "global warming" or "vaccination." Google already has a list of search queries that send most traffic to sites that trade in pseudoscience and conspiracy theories; why not treat them differently than normal queries? Thus, whenever users are presented with search results that are likely to send them to sites run by pseudoscientists or conspiracy theorists, Google may simply display a huge red banner asking users to exercise caution and check a previously generated list of authoritative resources before making up their minds.
  • In more than a dozen countries Google already does something similar for users who are searching for terms like "ways to die" or "suicidal thoughts" by placing a prominent red note urging them to call the National Suicide Prevention Hotline.
Javier E

Grayson Perry's Reith Lectures: Who decides what makes art good? - FT.com - 0 views

  • I think this is one of the most burning issues around art – how do we tell if something is good? And who tells us that it’s good?
  • many of the methods of judging are very problematic and many of the criteria used to assess art are conflicting. We have financial value, popularity, art historical significance, or aesthetic sophistication. All these things could be at odds with each other.
  • A visitor to an exhibition like the Hockney one, if they were judging the quality of the art, might use a word like “beauty”. Now, if you use that kind of word in the art world, be very careful. There will be sucking of teeth and mournful shaking of heads because their hero, the artist Marcel Duchamp, of “urinal” fame, he said, “Aesthetic delectation is the danger to be avoided.” In the art world sometimes it can feel as if to judge something on its beauty, on its aesthetic merits, is as if you’re buying into something politically incorrect, into sexism, into racism, colonialism, class privilege. It almost feels it’s loaded, because where does our idea of beauty come from?
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  • beauty is very much about familiarity and it’s reinforcing an idea we have already. It’s like when we go on holiday, all we really want to do is take the photograph that we’ve seen in the brochure. Because our idea of beauty is constructed, by family, friends, education, nationality, race, religion, politics, all these things
  • I have found the 21st-century version of the Venetian secret and it is a mathematical formula. What you do, you get a half-decent, non-offensive kind of idea, then you times it by the number of studio assistants, and then you divide it with an ambitious art dealer, and that equals number of oligarchs and hedge fund managers in the world.
  • the nearest we have to an empirical measure of art that actually does exist is the market. By that reckoning, Cézanne’s “Card Players” is the most beautiful lovely painting in the world. I find it a little bit clunky-kitsch but that’s me. It’s worth $260m.
  • The opposite arguments are that it’s art for art’s sake and that’s a very idealistic position to take. Clement Greenberg, a famous art critic in the 1950s, said that art will always be tied to money by an umbilical cord of gold, either state money or market money. I’m pragmatic about it: one of my favourite quotes is you’ll never have a good art career unless your work fits into the elevator of a New York apartment block.
  • there’s one thing about that red painting that ends up in Sotheby’s. It’s not just any old red painting. It is a painting that has been validated. This is an important word in the art world and the big question is: who validates? There is quite a cast of characters in this validation chorus that will kind of decide what is good art. They are a kind of panel, if you like, that decides on what is good quality, what are we going to end up looking at?
  • They include artists, teachers, dealers, collectors, critics, curators, the media, even the public maybe. And they form this lovely consensus around what is good art.
  • there were four stages to the rise of an artist. Peers, serious critics and collectors, dealers, then the public.
  • Another member of that cast of validating characters is the collectors. In the 1990s, if Charles Saatchi just put his foot over the threshold of your exhibition, that was it. The media was agog and he would come in and Hoover it up. You do want the heavyweight collector to buy your work because that gives it kudos. You don’t want a tacky one who is just buying it to glitz up their hallway.
  • The next part of this chorus of validation are the dealers. A good dealer brand has a very powerful effect on the reputation of the artist; they form a part of placing the work. This is a slightly mysterious process that many people don’t quite understand but a dealer will choose where your work goes so it gains the brownie points, so the buzz around it goes up.
  • now, of course, galleries like the Tate Modern want a big name because visitor numbers, in a way, are another empirical measure of quality. So perhaps at the top of the tree of the validation cast are the curators, and in the past century they have probably become the most powerful giver-outers of brownie points in the art world.
  • ach of the encounters with these members of the cast of validation bestows upon the work, and on the artist, a patina, and what makes that patina is all these hundreds of little conversations and reviews and the good prices over time. These are the filters that pass a work of art through into the canon.
  • So what does this lovely consensus, that all these people are bestowing on this artwork, that anoints it with the quality that we all want, boil down to? I think in many ways what it boils down to is seriousness. That’s the most valued currency in the art world.
  • The whole idea of quality now seems to be contested, as if you’re buying into the language of the elite by saying, “Oh, that’s very good.” How you might judge this work is really problematic because to say it’s not beautiful is to put the wrong kind of criteria on it. You might say, “Oh, it’s dull!” [And people will say] “Oh, you’re just not understanding it with the right terms.” So I think, “Well, how do we judge these things?” Because a lot of them are quite politicised. There’s quite a right-on element to them, so do we judge them on how ethical they are, or how politically right-on they are?
  • What I am attempting to explain is how the art we see in museums and in galleries around the world, and in biennales – how it ends up there, how it gets chosen. In the end, if enough of the right people think it’s good, that’s all there is to it. But, as Alan Bennett said when he was a trustee of the National Gallery, they should put a big sign up outside saying: “You don’t have to like it all.”
  • Or then again I might say, “Well, what do I judge them against?” Do I judge them against government policy? Do I judge them against reality TV? Because that does participation very well. So, in the end, what do we do? What happens to this sort of art when it doesn’t have validation? What is it left with? It’s left with popularity.
  • Then, of course, the next group of people we might think about in deciding what is good art is the public. Since the mid-1990s, art has got a lot more media attention. But popularity has always been a quite dodgy quality [to have]. The highbrow critics will say, “Oh, he’s a bit of a celebrity,” and they turn their noses up about people who are well known to the public
sissij

Want to Get From A to B Safer? The Color of Your Car Matters | Big Think - 2 views

  • If you’ve taken to the United States streets anytime lately, you may have noticed that most public school buses are a very particular shade of yellow. That shade is called National School Bus Glossy Yellow in Canada and the US, and it was specially designed by Dr. Frank Cyr.
  • Yellow is easy to see in the dim lights of early morning or late evening, and because it's seen across both the green and red cones in the eye, it pops in our vision faster than other colors.
  • What’s more, while the majority of those who are color blind have trouble distinguishing red from green, they can still see yellow just fine.
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  • It makes sense that yellow taxi cabs are safer than the blue ones.
  • Furthermore, the drivers tend to drive at similar speeds, so the color of the cabs isn’t attracting certain driver personalities. It is mostly linked to the color of the cab.
  • The long-standing association of yellow being the color of cabs means many people purchase cars that are specifically not yellow, because of the connection, but they will purchase blue cars. People are more careful around the yellow vehicle for the same reason they are careful around the school bus: they know what the color means.
  • Of course, this is all a short-term worry: we won't be at the mercy human error for much longer.
  •  
    I think this is very interesting that even the color of a car can be associated with the accident rate of the taxi. The yellow color on the taxi make use of the pattern recognition in human mind as people tends to make connection between yellow and caution. I really like this idea because it shows that sometimes the fallacies in our logic can benefit us in the modern society. It is not totally useless. --Sissi (3/15/2017)
Javier E

'Our minds can be hijacked': the tech insiders who fear a smartphone dystopia | Technol... - 0 views

  • Rosenstein belongs to a small but growing band of Silicon Valley heretics who complain about the rise of the so-called “attention economy”: an internet shaped around the demands of an advertising economy.
  • “It is very common,” Rosenstein says, “for humans to develop things with the best of intentions and for them to have unintended, negative consequences.”
  • most concerned about the psychological effects on people who, research shows, touch, swipe or tap their phone 2,617 times a day.
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  • There is growing concern that as well as addicting users, technology is contributing toward so-called “continuous partial attention”, severely limiting people’s ability to focus, and possibly lowering IQ. One recent study showed that the mere presence of smartphones damages cognitive capacity – even when the device is turned off. “Everyone is distracted,” Rosenstein says. “All of the time.”
  • Drawing a straight line between addiction to social media and political earthquakes like Brexit and the rise of Donald Trump, they contend that digital forces have completely upended the political system and, left unchecked, could even render democracy as we know it obsolete.
  • Without irony, Eyal finished his talk with some personal tips for resisting the lure of technology. He told his audience he uses a Chrome extension, called DF YouTube, “which scrubs out a lot of those external triggers” he writes about in his book, and recommended an app called Pocket Points that “rewards you for staying off your phone when you need to focus”.
  • “One reason I think it is particularly important for us to talk about this now is that we may be the last generation that can remember life before,” Rosenstein says. It may or may not be relevant that Rosenstein, Pearlman and most of the tech insiders questioning today’s attention economy are in their 30s, members of the last generation that can remember a world in which telephones were plugged into walls.
  • One morning in April this year, designers, programmers and tech entrepreneurs from across the world gathered at a conference centre on the shore of the San Francisco Bay. They had each paid up to $1,700 to learn how to manipulate people into habitual use of their products, on a course curated by conference organiser Nir Eyal.
  • Eyal, 39, the author of Hooked: How to Build Habit-Forming Products, has spent several years consulting for the tech industry, teaching techniques he developed by closely studying how the Silicon Valley giants operate.
  • “The technologies we use have turned into compulsions, if not full-fledged addictions,” Eyal writes. “It’s the impulse to check a message notification. It’s the pull to visit YouTube, Facebook, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an hour later.” None of this is an accident, he writes. It is all “just as their designers intended”
  • He explains the subtle psychological tricks that can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation,” Eyal writes.
  • The most seductive design, Harris explains, exploits the same psychological susceptibility that makes gambling so compulsive: variable rewards. When we tap those apps with red icons, we don’t know whether we’ll discover an interesting email, an avalanche of “likes”, or nothing at all. It is the possibility of disappointment that makes it so compulsive.
  • Finally, Eyal confided the lengths he goes to protect his own family. He has installed in his house an outlet timer connected to a router that cuts off access to the internet at a set time every day. “The idea is to remember that we are not powerless,” he said. “We are in control.
  • But are we? If the people who built these technologies are taking such radical steps to wean themselves free, can the rest of us reasonably be expected to exercise our free will?
  • Not according to Tristan Harris, a 33-year-old former Google employee turned vocal critic of the tech industry. “All of us are jacked into this system,” he says. “All of our minds can be hijacked. Our choices are not as free as we think they are.”
  • Harris, who has been branded “the closest thing Silicon Valley has to a conscience”, insists that billions of people have little choice over whether they use these now ubiquitous technologies, and are largely unaware of the invisible ways in which a small number of people in Silicon Valley are shaping their lives.
  • “I don’t know a more urgent problem than this,” Harris says. “It’s changing our democracy, and it’s changing our ability to have the conversations and relationships that we want with each other.” Harris went public – giving talks, writing papers, meeting lawmakers and campaigning for reform after three years struggling to effect change inside Google’s Mountain View headquarters.
  • He explored how LinkedIn exploits a need for social reciprocity to widen its network; how YouTube and Netflix autoplay videos and next episodes, depriving users of a choice about whether or not they want to keep watching; how Snapchat created its addictive Snapstreaks feature, encouraging near-constant communication between its mostly teenage users.
  • The techniques these companies use are not always generic: they can be algorithmically tailored to each person. An internal Facebook report leaked this year, for example, revealed that the company can identify when teens feel “insecure”, “worthless” and “need a confidence boost”. Such granular information, Harris adds, is “a perfect model of what buttons you can push in a particular person”.
  • Tech companies can exploit such vulnerabilities to keep people hooked; manipulating, for example, when people receive “likes” for their posts, ensuring they arrive when an individual is likely to feel vulnerable, or in need of approval, or maybe just bored. And the very same techniques can be sold to the highest bidder. “There’s no ethics,” he says. A company paying Facebook to use its levers of persuasion could be a car business targeting tailored advertisements to different types of users who want a new vehicle. Or it could be a Moscow-based troll farm seeking to turn voters in a swing county in Wisconsin.
  • It was Rosenstein’s colleague, Leah Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”, who announced the feature in a 2009 blogpost. Now 35 and an illustrator, Pearlman confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
  • Harris believes that tech companies never deliberately set out to make their products addictive. They were responding to the incentives of an advertising economy, experimenting with techniques that might capture people’s attention, even stumbling across highly effective design by accident.
  • It’s this that explains how the pull-to-refresh mechanism, whereby users swipe down, pause and wait to see what content appears, rapidly became one of the most addictive and ubiquitous design features in modern technology. “Each time you’re swiping down, it’s like a slot machine,” Harris says. “You don’t know what’s coming next. Sometimes it’s a beautiful photo. Sometimes it’s just an ad.”
  • The reality TV star’s campaign, he said, had heralded a watershed in which “the new, digitally supercharged dynamics of the attention economy have finally crossed a threshold and become manifest in the political realm”.
  • “Smartphones are useful tools,” he says. “But they’re addictive. Pull-to-refresh is addictive. Twitter is addictive. These are not good things. When I was working on them, it was not something I was mature enough to think about. I’m not saying I’m mature now, but I’m a little bit more mature, and I regret the downsides.”
  • All of it, he says, is reward-based behaviour that activates the brain’s dopamine pathways. He sometimes finds himself clicking on the red icons beside his apps “to make them go away”, but is conflicted about the ethics of exploiting people’s psychological vulnerabilities. “It is not inherently evil to bring people back to your product,” he says. “It’s capitalism.”
  • He identifies the advent of the smartphone as a turning point, raising the stakes in an arms race for people’s attention. “Facebook and Google assert with merit that they are giving users what they want,” McNamee says. “The same can be said about tobacco companies and drug dealers.”
  • McNamee chooses his words carefully. “The people who run Facebook and Google are good people, whose well-intentioned strategies have led to horrific unintended consequences,” he says. “The problem is that there is nothing the companies can do to address the harm unless they abandon their current advertising models.”
  • But how can Google and Facebook be forced to abandon the business models that have transformed them into two of the most profitable companies on the planet?
  • McNamee believes the companies he invested in should be subjected to greater regulation, including new anti-monopoly rules. In Washington, there is growing appetite, on both sides of the political divide, to rein in Silicon Valley. But McNamee worries the behemoths he helped build may already be too big to curtail.
  • Rosenstein, the Facebook “like” co-creator, believes there may be a case for state regulation of “psychologically manipulative advertising”, saying the moral impetus is comparable to taking action against fossil fuel or tobacco companies. “If we only care about profit maximisation,” he says, “we will go rapidly into dystopia.”
  • James Williams does not believe talk of dystopia is far-fetched. The ex-Google strategist who built the metrics system for the company’s global search advertising business, he has had a front-row view of an industry he describes as the “largest, most standardised and most centralised form of attentional control in human history”.
  • It is a journey that has led him to question whether democracy can survive the new technological age.
  • He says his epiphany came a few years ago, when he noticed he was surrounded by technology that was inhibiting him from concentrating on the things he wanted to focus on. “It was that kind of individual, existential realisation: what’s going on?” he says. “Isn’t technology supposed to be doing the complete opposite of this?
  • That discomfort was compounded during a moment at work, when he glanced at one of Google’s dashboards, a multicoloured display showing how much of people’s attention the company had commandeered for advertisers. “I realised: this is literally a million people that we’ve sort of nudged or persuaded to do this thing that they weren’t going to otherwise do,” he recalls.
  • Williams and Harris left Google around the same time, and co-founded an advocacy group, Time Well Spent, that seeks to build public momentum for a change in the way big tech companies think about design. Williams finds it hard to comprehend why this issue is not “on the front page of every newspaper every day.
  • “Eighty-seven percent of people wake up and go to sleep with their smartphones,” he says. The entire world now has a new prism through which to understand politics, and Williams worries the consequences are profound.
  • g. “The attention economy incentivises the design of technologies that grab our attention,” he says. “In so doing, it privileges our impulses over our intentions.”
  • That means privileging what is sensational over what is nuanced, appealing to emotion, anger and outrage. The news media is increasingly working in service to tech companies, Williams adds, and must play by the rules of the attention economy to “sensationalise, bait and entertain in order to survive”.
  • It is not just shady or bad actors who were exploiting the internet to change public opinion. The attention economy itself is set up to promote a phenomenon like Trump, who is masterly at grabbing and retaining the attention of supporters and critics alike, often by exploiting or creating outrage.
  • All of which has left Brichter, who has put his design work on the backburner while he focuses on building a house in New Jersey, questioning his legacy. “I’ve spent many hours and weeks and months and years thinking about whether anything I’ve done has made a net positive impact on society or humanity at all,” he says. He has blocked certain websites, turned off push notifications, restricted his use of the Telegram app to message only with his wife and two close friends, and tried to wean himself off Twitter. “I still waste time on it,” he confesses, “just reading stupid news I already know about.” He charges his phone in the kitchen, plugging it in at 7pm and not touching it until the next morning.
  • He stresses these dynamics are by no means isolated to the political right: they also play a role, he believes, in the unexpected popularity of leftwing politicians such as Bernie Sanders and Jeremy Corbyn, and the frequent outbreaks of internet outrage over issues that ignite fury among progressives.
  • All of which, Williams says, is not only distorting the way we view politics but, over time, may be changing the way we think, making us less rational and more impulsive. “We’ve habituated ourselves into a perpetual cognitive style of outrage, by internalising the dynamics of the medium,” he says.
  • It was another English science fiction writer, Aldous Huxley, who provided the more prescient observation when he warned that Orwellian-style coercion was less of a threat to democracy than the more subtle power of psychological manipulation, and “man’s almost infinite appetite for distractions”.
  • If the attention economy erodes our ability to remember, to reason, to make decisions for ourselves – faculties that are essential to self-governance – what hope is there for democracy itself?
  • “The dynamics of the attention economy are structurally set up to undermine the human will,” he says. “If politics is an expression of our human will, on individual and collective levels, then the attention economy is directly undermining the assumptions that democracy rests on.”
Javier E

The Science of Snobbery: How We're Duped Into Thinking Fancy Things Are Better - The At... - 0 views

  • Expert judges and amateurs alike claim to judge classical musicians based on sound. But Tsay’s research suggests that the original judges, despite their experience and expertise, judged the competition (which they heard and watched live) based on visual information, just as amateurs do.
  • just like with classical music, we do not appraise wine in the way that we expect. 
  • Priceonomics revisited this seemingly damning research: the lack of correlation between wine enjoyment and price in blind tastings, the oenology students tricked by red food dye into describing a white wine like a red, a distribution of medals at tastings equivalent to what one would expect from pure chance, the grand crus described like cheap wines and vice-versa when the bottles are switched.
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  • Taste does not simply equal your taste buds. It draws on information from all our senses as well as context. As a result, food is susceptible to the same trickery as wine. Adding yellow food dye to vanilla pudding leads people to experience a lemony taste. Diners eating in the dark at a chic concept restaurant confuse veal for tuna. Branding, packaging, and price tags are equally important to enjoyment. Cheap fish is routinely passed off as its pricier cousins at seafood and sushi restaurants. 
  • Just like with wine and classical music, we often judge food based on very different criteria than what we claim. The result is that our perceptions are easily skewed in ways we don’t anticipate. 
  • What does it mean for wine that presentation so easily trumps the quality imbued by being grown on premium Napa land or years of fruitful aging? Is it comforting that the same phenomenon is found in food and classical music, or is it a strike against the authenticity of our enjoyment of them as well? How common must these manipulations be until we concede that the influence of the price tag of a bottle of wine or the visual appearance of a pianist is not a trick but actually part of the quality?
  • To answer these questions, we need to investigate the underlying mechanism that leads us to judge wine, food, and music by criteria other than what we claim to value. And that mechanism seems to be the quick, intuitive judgments our minds unconsciously make
  • this unknowability also makes it easy to be led astray when our intuition makes a mistake. We may often be able to count on the price tag or packaging of food and wine for accurate information about quality. But as we believe that we’re judging based on just the product, we fail to recognize when presentation manipulates our snap judgments.
  • Participants were just as effective when watching 6 second video clips and when comparing their ratings to ratings of teacher effectiveness as measured by actual student test performance. 
  • The power of intuitive first impressions has been demonstrated in a variety of other contexts. One experiment found that people predicted the outcome of political elections remarkably well based on silent 10 second video clips of debates - significantly outperforming political pundits and predictions made based on economic indicators.
  • In a real world case, a number of art experts successfully identified a 6th century Greek statue as a fraud. Although the statue had survived a 14 month investigation by a respected museum that included the probings of a geologist, they instantly recognized something was off. They just couldn’t explain how they knew.
  • Cases like this represent the canon behind the idea of the “adaptive unconscious,” a concept made famous by journalist Malcolm Gladwell in his book Blink. The basic idea is that we constantly, quickly, and unconsciously do the equivalent of judging a book by its cover. After all, a cover provides a lot of relevant information in a world in which we don’t have time to read every page.
  • Gladwell describes the adaptive unconscious as “a kind of giant computer that quickly and quietly processes a lot of the data we need in order to keep functioning as human beings.”
  • In a famous experiment, psychologist Nalini Ambady provided participants in an academic study with 30 second silent video clips of a college professor teaching a class and asked them to rate the effectiveness of the professor.
  • In follow up experiments, Chia-Jung Tsay found that those judging musicians’ auditions based on visual cues were not giving preference to attractive performers. Rather, they seemed to look for visual signs of relevant characteristics like passion, creativity, and uniqueness. Seeing signs of passion is valuable information. But in differentiating between elite performers, it gives an edge to someone who looks passionate over someone whose play is passionate
  • Outside of these more eccentric examples, it’s our reliance on quick judgments, and ignorance of their workings, that cause people to act on ugly, unconscious biases
  • It’s also why - from a business perspective - packaging and presentation is just as important as the good or service on offer. Why marketing is just as important as product. 
  • Gladwell ends Blink optimistically. By paying closer attention to our powers of rapid cognition, he argues, we can avoid its pitfalls and harness its powers. We can blindly audition musicians behind a screen, look at a piece of art devoid of other context, and pay particular attention to possible unconscious bias in our performance reports.
  • But Gladwell’s success in demonstrating how the many calculations our adaptive unconscious performs without our awareness undermines his hopeful message of consciously harnessing its power.
  • As a former world-class tennis player and coach of over 50 years, Braden is a perfect example of the ideas behind thin slicing. But if he can’t figure out what his unconscious is up to when he recognizes double faults, why should anyone else expect to be up to the task?
  • flawed judgment in fields like medicine and investing has more serious consequences. The fact that expertise is so tricky leads psychologist Daniel Kahneman to assert that most experts should seek the assistance of statistics and algorithms in making decisions.
  • In his book Thinking, Fast and Slow, he describes our two modes of thought: System 1, like the adaptive unconscious, is our “fast, instinctive, and emotional” intuition. System 2 is our “slower, more deliberative, and more logical” conscious thought. Kahneman believes that we often leave decisions up to System 1 and generally place far “too much confidence in human judgment” due to the pitfalls of our intuition described above.
  • Not every judgment will be made in a field that is stable and regular enough for an algorithm to help us make judgments or predictions. But in those cases, he notes, “Hundreds of studies have shown that wherever we have sufficient information to build a model, it will perform better than most people.”
  • Experts can avoid the pitfalls of intuition more easily than laypeople. But they need help too, especially as our collective confidence in expertise leads us to overconfidence in their judgments. 
  • This article has referred to the influence of price tags and context on products and experiences like wine and classical music concerts as tricks that skew our perception. But maybe we should consider them a real, actual part of the quality.
  • Losing ourselves in a universe of relativism, however, will lead us to miss out on anything new or unique. Take the example of the song “Hey Ya!” by Outkast. When the music industry heard it, they felt sure it would be a hit. When it premiered on the radio, however, listeners changed the channel. The song sounded too dissimilar from songs people liked, so they responded negatively. 
  • It took time for people to get familiar with the song and realize that they enjoyed it. Eventually “Hey Ya!” became the hit of the summer.
  • Many boorish people talking about the ethereal qualities of great wine probably can't even identify cork taint because their impressions are dominated by the price tag and the wine label. But the classic defense of wine - that you need to study it to appreciate it - is also vindicated. The open question - which is both editorial and empiric - is what it means for the industry that constant vigilance and substantial study is needed to dependably appreciate wine for the product quality alone. But the questions is relevant to the enjoyment of many other products and experiences that we enjoy in life.
  • Maybe the most important conclusion is to not only recognize the fallibility of our judgments and impressions, but to recognize when it matters, and when it doesn’t
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