Influencers Don't Have to Be Human to Be Believable - WSJ - 0 views
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Why would consumers look even somewhat favorably upon virtual influencers that make comments about real products?
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. Virtual and human social-media influencers can be equally effective for certain types of posts, the research suggests.
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The thinking is that virtual influencers can be fun and entertaining and make a brand seem innovative and tech savvy,
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