Opinion | Why Fox News Slimed a Purple Heart Recipient - The New York Times - 0 views
www.nytimes.com/...vindman-fox-news-.html
media manipulation propaganda narrative conspiracy theory fox news psychology Bias
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In anticipation of Lt. Col. Alexander Vindman’s recent public testimony in the House’s impeachment inquiry, the Fox News host Laura Ingraham and a guest concocted an insulting fantasy on her show: the idea that Colonel Vindman might be a Ukrainian spy.
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First, we must talk about narratives. In my time at Fox News, narratives were weapons of mass emotional manipulation, what the Nobel laureate Robert J. Shiller defines in “Narrative Economics” as “contagious stories” — as he put it in a paper of the same name, “a simple story or easily expressed explanation of events that many people want to bring up in conversation or on news or social media because it can be used to stimulate the concerns or emotions of others, and/or because it appears to advance self-interest.”
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The Fox News counternarrative model is as simple as it is cunning. The segment producer’s job is to get the answers to two questions: What is the most emotionally engaging story we have right now
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The next question is, how do we construct a counternarrative that includes as many existing other believable meta-narratives as possible
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The hunt for the killer narrative starts with the “Morning Memo” to the producers. It shares the interpretation from the vice president of news of the highest-trending articles on Foxnews.com and Drudge
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The next move is to get a few Fox News contributor regulars — elected officials and paid pundits — not just to deliver the new counternarrative but also to wrap it inside an existing or new meta-narrative.
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What do the ratings tell the producers are the most engaging meta-narratives for the over 80 million Fox News viewers on all digital platforms?
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The emotional payoff from being on the inside of a conspiracy is a self-esteem jolt that makes you feel smarter than your tribal foe and keeps your eyeballs glued to screens
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Every successful Fox News segment producer has the conspiracy script down cold. These segments work best when the “proof” of a conspiracy against a tribal leader — in this case the Republican president — makes the viewer feel under attack as well
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it helps when a proposed conservative thought leader mixes in the meta-narrative to the effect that “we are victimized again by the condescending Beltway elites.”
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Believing in conspiracy theories is a psychological construct for people to take back some semblance of control in their lives. It inflates their sense of importance. It makes them feel they have access to “special knowledge” that the rest of the world is “too blind,” “too dumb” or “too corrupt” to understand.