Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth - NYTimes.com - 2 views
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In the two years since Tinder was released, the smartphone app has exploded, processing more than a billion swipes left and right each day
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it is fast approaching 50 million active users.
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Tinder’s engagement is staggering. The company said that, on average, people log into the app 11 times a day. Women spend as much as 8.5 minutes swiping left and right during a single session; men spend 7.2 minutes. All of this can add up to 90 minutes each day.While conventional online dating sites have been around lo
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