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The same person who, on his own, wouldn’t ‘hurt a fly’ will not hesitate to set a government building on fire or rob a liquor store when part of an angry mass. The most mild-mannered of us can make the meanest comments as part of an online mob.

Once caught up in the maelstrom, it is extremely difficult to hold back: you see it as your duty to participate. Any act of lynching, ancient or modern, literal or on social media, displays this feature. ‘A murder shared with many others, which is not only safe and permitted, but indeed recommended, is irresistible to the great majority of men,’ writes Elias Canetti in Crowds and Power (1960).

The herd can also give its members a disproportionate sense of personal worth. No matter how empty or miserable their individual existence may otherwise be, belonging to a certain group makes them feel accepted and recognised – even respected. There is no hole in one’s personal life, no matter how big, that one’s intense devotion to one’s tribe cannot fill, no trauma that it does not seem to heal.

to a disoriented soul, they can offer a sense of fulfilment and recognition that neither family nor friends nor profession can supply. A crowd can be therapeutic in the same way in which a highly toxic substance can have curative powers.

Herding, then, engenders a paradoxical form of identity: you are somebody not despite the fact that you’ve melted into the crowd, but because of it

You will not be able to find yourself in the crowd, but that’s the least of your worries: you are now part of something that feels so much grander and nobler than your poor self

Your connection with the life of the herd not only fills an inner vacuum but adds a sense of purpose to your disoriented existence.

The primatologist Frans de Waal, who has studied the social and political behaviour of apes for decades, concludes in his book Mama’s Last Hug (2018) that primates are ‘made to be social’ – and ‘the same applies to us.’ Living in groups is ‘our main survival strategy’

we are all wired for herding. We herd all the time: when we make war as when we make peace, when we celebrate and when we mourn, we herd at work and on vacation. The herd is not out there somewhere, but we carry it within us. The herd is deeply seated in our mind.

As far as the practical conduct of our lives and our survival in the world are concerned, this is not a bad arrangement. Thanks to the herd in our minds, we find it easier to connect with others, to communicate and collaborate with them, and in general to live at ease with one another. Because of our herding behaviour, then, we stand a better chance to survive as members of a group than on our own

The trouble starts when we decide to use our mind against our biology. As when we employ our thinking not pragmatically, to make our existence in the world easier and more comfortable in some respect or another, but contemplatively, to see our situation in its naked condition, from the outside.

In such a situation, if we are to make any progress, we need to pull the herd out of our mind and set it firmly aside, exceedingly difficult as the task may be. This kind of radical thinking can be done only in the absence of the herd’s influence in its many forms: societal pressure, political partisanship, ideological bias, religious indoctrination, media-induced fads and fashions, intellectual mimetism, or any other -isms, for that matter.

a society’s established knowledge is the glue that keeps it together. Indeed, this unique concoction – a combination of pious lies and convenient half-truths, useful prejudices and self-flattering banalities – is what gives that society its specific cultural physiognomy and, ultimately, its sense of identity

By celebrating its established knowledge, that community celebrates itself. Which, for the sociologist Émile Durkheim, is the very definition of religion.

Over the years, we have seen huge setbacks to the progress of liberal and democratic institutions, with the rise of fascism and communism in the 1930s, or the military coups and oil crises of the 1960s and ’70s. And yet, liberal democracy has endured and come back repeatedly, because the alternatives are so bad. People across varied cultures do not like living under dictatorship, and they value their individual freedom. No authoritarian government presents a society that is, in the long term, more attractive than liberal democracy, and could therefore be considered the goal or endpoint of historical progress.

The philosopher Hegel coined the phrase the end of history to refer to the liberal state’s rise out of the French Revolution as the goal or direction toward which historical progress was trending. For many decades after that, Marxists would borrow from Hegel and assert that the true end of history would be a communist utopia. When I wrote an article in 1989 and a book in 1992 with this phrase in the title, I noted that the Marxist version was clearly wrong and that there didn’t seem to be a higher alternative to liberal democracy.

setbacks do not mean that the underlying narrative is wrong. None of the proffered alternatives look like they’re doing any better.

Liberal democracy will not make a comeback unless people are willing to struggle on its behalf. The problem is that many who grow up living in peaceful, prosperous liberal democracies begin to take their form of government for granted. Because they have never experienced an actual tyranny, they imagine that the democratically elected governments under which they live are themselves evil dictatorships conniving to take away their rights

being with him wasn’t like being with a conventional person; it was like being with an entity who was playing the role of Donald Trump. And that role had no sense of continuity. He was fully immersed in whatever dominance battle he was fighting at that moment.

I wonder if the era of the short-attention spans and the online avatars is creating a new character type: the person who doesn’t experience life as an accumulation over decades, but just as a series of disjointed performances in the here and now, with an echo of hollowness inside.

McAdams calls Trump an “episodic man,” who experiences life as a series of disjointed moments, not as a coherent narrative flow of consciousness

“He does not look to what may lie ahead, at least not very far ahead,” McAdams writes. “Trump is not introspective, retrospective or prospective. There is no depth; there is no past; there is no future.”

In his book, “The Strange Case of Donald J. Trump,” the eminent personality psychologist Dan McAdams argues that Trump could continually lie to himself because he had no actual sense of himself. There was no real person, inner life or autobiographical narrative to betray.

As the philosopher Alasdair MacIntyre once observed, you can’t know what to do unless you know what story you are a part of.

That’s an extraordinary thing to hear from a corporate CEO. Daunt wanted to run a bookstore that was “intellectually satisfying” and “feeds your mind.

If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.

You don’t fall in love for logical reasons, and you could never convince someone else to do so on the basis of arguments. People either feel it or they don’t. That’s true whether you love your spouse or you love something more intangible like a song or a book or a movie.

But even if you can’t teach this kind of love, you know it when you see it. There are people who are passionate about these things. They believe in them with ardor and devotion. You can find them and hire these people—and those are the individuals you can trust.

That has made him the most popular influencer among American Gen-Zers, according to a twice-yearly survey of 14,500 of the country’s teenage boys and girls by Piper Sandler, a finance company that researches consumer data. Teachers have reported boys as young as 11 praising and emulating him.

Like all of these books, it is about the power and untrustworthiness of written texts—history texts in particular. These various strands don’t always cohere. The question of who killed Bonkowski Pasha is part of the main story of the novel, and yet it disappears for chapters at a time. Perhaps more seriously, the postmodern elements sometimes sit uncomfortably with the torrents of historical and sensory detail

The students who’d been told they were almost always right were, on average, no more discerning than those who had been told they were mostly wrong.

In the second phase of the study, the deception was revealed. The students were told that the real point of the experiment was to gauge their responses to thinking they were right or wrong.

Once again, midway through the study, the students were informed that they’d been misled, and that the information they’d received was entirely fictitious. The students were then asked to describe their own beliefs

The students who’d received the first packet thought that he would avoid it. The students in the second group thought he’d embrace it.

One implication of the naturalness with which we divide cognitive labor,” they write, is that there’s “no sharp boundary between one person’s ideas and knowledge” and “those of other members” of the group

Humans’ biggest advantage over other species is our ability to coöperate. Coöperation is difficult to establish and almost as difficult to sustain

Reason is an adaptation to the hypersocial niche humans have evolved for themselves

Consider what’s become known as “confirmation bias,” the tendency people have to embrace information that supports their beliefs and reject information that contradicts them

Of the many forms of faulty thinking that have been identified, confirmation bias is among the best catalogued; it’s the subject of entire textbooks’ worth of experiments

Even after the evidence “for their beliefs has been totally refuted, people fail to make appropriate revisions in those beliefs,” the researchers noted. In this case, the failure was “particularly impressive,”

reason is an evolved trait, like bipedalism or three-color vision. It emerged on the savannas of Africa, and has to be understood in that context

People believe that memory should be effortless, but their expectations for how much they should remember are totally out of whack with how much they’re capable of remembering.1

What is the most common misconception about memory?

Another misconception is that memory is supposed to be an archive of the past. We expect that we should be able to replay the past like a movie in our heads.

we don’t replay the past as it happened; we do it through a lens of interpretation and imagination.

How much are we capable of remembering, from both an episodic2 2 Episodic memory is the term for the memory of life experiences. and a semantic3 3 Semantic memory is the term for the memory of facts and knowledge about the world. standpoint?

I would argue that we’re all everyday-memory experts, because we have this exceptional semantic memory, which is the scaffold for episodic memory.

If what we’re remembering, or the emotional tenor of what we’re remembering, is dictated by how we’re thinking in a present moment, what can we really say about the truth of a memory?

But if memories are malleable, what are the implications for how we understand our “true” selves?

your question gets to a major purpose of memory, which is to give us an illusion of stability in a world that is always changing. Because if we look for memories, we’ll reshape them into our beliefs of what’s happening right now. We’ll be biased in terms of how we sample the past. We have these illusions of stability, but we are always changing

And depending on what memories we draw upon, those life narratives can change.

I know it sounds squirmy to say, “Well, I can’t answer the question of how much we remember,” but I don’t want readers to walk away thinking memory is all made up.

One thing that makes the human brain so sophisticated is that we have a longer timeline in which we can integrate information than many other species. That gives us the ability to say: “Hey, I’m walking up and giving money to the cashier at the cafe. The barista is going to hand me a cup of coffee in about a minute or two.”

There is this illusion that we know exactly what’s going to happen, but the fact is we don’t. Memory can overdo it: Somebody lied to us once, so they are a liar; somebody shoplifted once, they are a thief.

If people have a vivid memory of something that sticks out, that will overshadow all their knowledge about the way things work. So there’s kind of an illus

we have this illusion that much of the world is cause and effect. But the reason, in my opinion, that we have that illusion is that our brain is constantly trying to find the patterns

I think of memory more like a painting than a photograph. There’s often photorealistic aspects of a painting, but there’s also interpretation. As a painter evolves, they could revisit the same subject over and over and paint differently based on who they are now. We’re capable of remembering things in extraordinary detail, but we infuse meaning into what we remember. We’re designed to extract meaning from the past, and that meaning should have truth in it. But it also has knowledge and imagination and, sometimes, wisdom.

memory, often, is educated guesses by the brain about what’s important. So what’s important? Things that are scary, things that get your desire going, things that are surprising. Maybe you were attracted to this person, and your eyes dilated, your pulse went up. Maybe you were working on something in this high state of excitement, and your dopamine was up.

It could be any of those things, but they’re all important in some way, because if you’re a brain, you want to take what’s surprising, you want to take what’s motivationally important for survival, what’s new.

On the more intentional side, are there things that we might be able to do in the moment to make events last in our memories? In some sense, it’s about being mindful. If we want to form a new memory, focus on aspects of the experience you want to take with you.

If you’re with your kid, you’re at a park, focus on the parts of it that are great, not the parts that are kind of annoying. Then you want to focus on the sights, the sounds, the smells, because those will give you rich detail later on

Another part of it, too, is that we kill ourselves by inducing distractions in our world. We have alerts on our phones. We check email habitually.

When we go on trips, I take candid shots. These are the things that bring you back to moments. If you capture the feelings and the sights and the sounds that bring you to the moment, as opposed to the facts of what happened, that is a huge part of getting the best of memory.

this goes back to the question of whether the factual truth of a memory matters to how we interpret it. I think it matters to have some truth, but then again, many of the truths we cling to depend on our own perspective.

There’s a great experiment on this. These researchers had people read this story about a house.8 8 The study was “Recall of Previously Unrecallable Information Following a Shift in Perspective,” by Richard C. Anderson and James W. Pichert. One group of subjects is told, I want you to read this story from the perspective of a prospective home buyer. When they remember it, they remember all the features of the house that are described in the thing. Another group is told, I want you to remember this from the perspective of a burglar. Those people tend to remember the valuables in the house and things that you would want to take. But what was interesting was then they switched the groups around. All of a sudden, people could pull up a number of details that they didn’t pull up before. It was always there, but they just didn’t approach it from that mind-set. So we do have a lot of information that we can get if we change our perspective, and this ability to change our perspective is exceptionally important for being accurate. It’s exceptionally important for being able to grow and modify our beliefs