Facebook Has 50 Minutes of Your Time Each Day. It Wants More. - The New York Times - 0 views
www.nytimes.com/...gagement-to-its-advantage.html
facebook time use network social network social media leisure engagement

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Fifty minutes.That’s the average amount of time, the company said, that users spend each day on its Facebook, Instagram and Messenger platforms
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there are only 24 hours in a day, and the average person sleeps for 8.8 of them. That means more than one-sixteenth of the average user’s waking time is spent on Facebook.
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That’s more than any other leisure activity surveyed by the Bureau of Labor Statistics, with the exception of watching television programs and movies (an average per day of 2.8 hours)
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It’s more time than people spend reading (19 minutes); participating in sports or exercise (17 minutes); or social events (four minutes). It’s almost as much time as people spend eating and drinking (1.07 hours).
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the average time people spend on Facebook has gone up — from around 40 minutes in 2014 — even as the number of monthly active users has surged. And that’s just the average. Some users must be spending many hours a day on the site,
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Time is the best measure of engagement, and engagement correlates with advertising effectiveness. Time also increases the supply of impressions that Facebook can sell, which brings in more revenue (a 52 percent increase last quarter to $5.4 billion).
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And time enables Facebook to learn more about its users — their habits and interests — and thus better target its ads. The result is a powerful network effect that competitors will be hard pressed to match.
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the only one that comes close is Alphabet’s YouTube, where users spent an average of 17 minutes a day on the site. That’s less than half the 35 minutes a day users spent on Facebook
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ComScore reported that television viewing (both live and recorded) dropped 2 percent last year, and it said younger viewers in particular are abandoning traditional live television. People ages 18-34 spent just 47 percent of their viewing time on television screens, and 40 percent on mobile devices.
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People spending the most time on Facebook also tend to fall into the prized 18-to-34 demographic sought by advertisers.
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“You hear a narrative that young people are fleeing Facebook. The data show that’s just not true. Younger users have a wider appetite for social media, and they spend a lot of time on multiple networks. But they spend more time on Facebook by a wide margin.”
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What aren’t Facebook users doing during the 50 minutes they spend there? Is it possibly interfering with work (and productivity), or, in the case of young people, studying and reading?
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While the Bureau of Labor Statistics surveys nearly every conceivable time-occupying activity (even fencing and spelunking), it doesn’t specifically tally the time spent on social media, both because the activity may have multiple purposes — both work and leisure — and because people often do it at the same time they are ostensibly engaged in other activities
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The closest category would be “computer use for leisure,” which has grown from eight minutes in 2006, when the bureau began collecting the data, to 14 minutes in 2014, the most recent survey. Or perhaps it would be “socializing and communicating with others,” which slipped from 40 minutes to 38 minutes.
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But time spent on most leisure activities hasn’t changed much in those eight years of the bureau’s surveys. Time spent reading dropped from an average of 22 minutes to 19 minutes. Watching television and movies increased from 2.57 hours to 2.8. Average time spent working declined from 3.4 hours to 3.25. (Those hours seem low because much of the population, which includes both young people and the elderly, does not work.)
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The bureau’s numbers, since they cover the entire population, may be too broad to capture important shifts among important demographic groups
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Users spent an average of nine minutes on all of Yahoo’s sites, two minutes on LinkedIn and just one minute on Twitter
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Among those 55 and older, 70 percent of their viewing time was on television, according to comScore. So among young people, much social media time may be coming at the expense of traditional television.
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comScore’s data suggests that people are spending on average just six to seven minutes a day using social media on their work computers. “I don’t think Facebook is displacing other activity,” he said. “People use it during downtime during the course of their day, in the elevator, or while commuting, or waiting.
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A crucial initiative is improving its News Feed, tailoring it more precisely to the needs and interests of its users, based on how long people spend reading particular posts. For people who demonstrate a preference for video, more video will appear near the top of their news feed. The more time people spend on Facebook, the more data they will generate about themselves, and the better the company will get at the task.