That question was the subject, two weekends ago, of an American Association for the Advancement of Science symposium at the San Jose Convention Center (which smelled, pleasantly but nonspecifically, of clean carpet). The preëminence of eye over nose was apparent even in the symposium abstract, which touted data that “shed new light” and opened up “yet new vistas.” (Reading it over during a phone interview, Jonathan Reinarz, a professor at the University of Birmingham, in England, and the author of “Past Scents: Historical Perspectives on Smell,” asked me, “What’s wrong with a little bit of inscent?”) Nevertheless, the people on the panel were decidedly pro-smell. “One thing that everyone at this symposium will agree on is that human olfactory discriminatory power is quite excellent, if you give it a chance,” Jay Gottfried, a Northwestern University neuroscientist, told me. Noam Sobel, of the Weizmann institute of Science, used a stark hypothetical to drive home the ways in which smell can shape behavior: “if i offer you a beautiful mate, of the gender of your choice, who smells of sewage, versus a less attractive mate who smells of sweet spice, with whom would you mate?”
