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Along the way, Spence has found that a strawberry-flavored mousse tastes ten per cent sweeter when served from a white container rather than a black one; that coffee tastes nearly twice as intense but only two-thirds as sweet when it is drunk from a white mug rather than a clear glass one; that adding two and a half ounces to the weight of a plastic yogurt container makes the yogurt seem about twenty-five per cent more filling, and that bittersweet toffee tastes ten per cent more bitter if it is eaten while you’re listening to low-pitched music. This year alone, Spence has submitted papers showing that a cookie seems harder and crunchier when served from a surface that has been sandpapered to a rough finish, and that Colombian and British shoppers are twice as willing to choose a juice whose label features a concave, smile-like line rather than a convex, frown-like one.

We are accustomed to thinking of food and its packaging as distinct phenomena, but to a brain seeking flavor they seem to be one and the same.

In a document written partly in Klingon, the society argued that while Paramount commissioned the creation of the language in 1984 from linguist Marc Okrand, the language “has taken on a life of its own.” There are groups of fans whose only shared language is Klingon. People have tried to raise children as native Klingon speakers. If a language is copyrighted, the group argued, then all ideas subsequently expressed in it could be too. Owning a language would mean having the right to block any future work in that language.

Peter Godfrey-Smith, the author of “Theory and Reality: An Introduction to the Philosophy of Science,” has been thinking about how people can avoid the misunderstanding embedded in the phrase, “It’s only a theory.” Advertisement Continue reading the main story It’s helpful, he argues, to think about theories as being like maps.“To say something is a map is not to say it’s a hunch,” said Dr. Godfrey-Smith, a professor at the City University of New York and the University of Sydney. “It’s an attempt to represent some territory.”A theory, likewise, represents a territory of science. Instead of rivers, hills, and towns, the pieces of the territory are facts.“To call something a map is not to say anything about how good it is,” Dr. Godfrey-Smith added. “There are fantastically good maps where there’s not a shred of doubt about their accuracy. And there are maps that are speculative.”To judge a map’s quality, we can see how well it guides us through its territory. In a similar way, scientists test out new theories against evidence. Just as many maps have proven to be unreliable, many theories have been cast aside.But other theories have become the foundation of modern science, such as the theory of evolution, the general theory of relativity, the theory of plate tectonics, the theory that the sun is at the center of the solar system, and the germ theory of disease.“To the best of our ability, we’ve tested them, and they’ve held up,” said Dr. Miller. “And that’s why we’ve held on to these things.”

It seems that getting end-of-life patients and their families to endorse “do not resuscitate” orders has been challenging. To many ears, “D.N.R.” sounds a little too much like throwing Grandpa under the bus. But according to a paper in The Journal of Medical Ethics, when the orders are reworded to say “allow natural death,” patients and family members and even medical professionals are much more likely to give their consent to what amounts to exactly the same protocols.

Artist Amalia Ulman created an online persona and recorded it on Instagram to ask questions about gender online. Cadence Kinsey asks what her project tells us about our own social media identities. facebook Twitter reddit WhatsApp Google + Email

The opposite of that is the hot-hand fallacy — the belief that winning streaks, whether in basketball or coin tossing, have a tendency to continue, as if propelled by their own momentum. Both misconceptions are reflections of the brain’s wired-in rejection of the power that randomness holds over our lives. Look deep enough, we instinctively believe, and we may uncover a hidden order.

A working paper published this summer has caused a stir by proposing that a classic body of research disproving the existence of the hot hand in basketball is flawed by a subtle misperception about randomness. If the analysis is correct, the possibility remains that the hot hand is real.

Taken to extremes, seeing connections that don’t exist can be a symptom of a psychiatric condition called apophenia. In less pathological forms, the brain’s hunger for pattern gives rise to superstitions (astrology, numerology) and is a driving factor in what has been called a replication crisis in science — a growing number of papers that cannot be confirmed by other laboratories.

People projected thoughts into Harambe’s mind. “Our tendency is to see our actions through human lenses,” a neuroscientist named Kurt Gray told the network as the frenzy peaked. “We can’t imagine what it’s like to actually be a gorilla. We can only imagine what it’s like to be us being a gorilla.” This simple fact is responsible for centuries of ethical dispute. One Harambe activist might believe that killing a gorilla as a safeguard against losing human life is unjust due to our cognitive similarity: the way gorillas think is a lot like the way we think, so they merit a similar moral standing. Another might believe that gorillas get their standing from a cognitive dissimilarity: because of our advanced powers of reason, we are called to rise above the cat-eat-mouse game, to be special protectors of animals, from chickens to chimpanzees. (Both views also support untroubled omnivorism: we kill animals because we are but animals, or because our exceptionalism means that human interests win.) These beliefs, obviously opposed, mark our uncertainty about whether we’re rightful peers or masters among other entities with brains.

In 2011, Martin Kemp, an Oxford art history professor, ran an experiment referenced in Ragai’s book, in which 14 non-specialists were shown genuine and fake “Rembrandt” paintings while undergoing brain scans. A painting was shown to them and they were told it was by Rembrandt. Another painting was shown to them and they were told it was a fake. By measuring the pleasure centers of the brain, Kemp concluded that “the way we view art is not rational.” Being told a work was authentic (whether or not it actually was) activated pleasure centers when it was shown, which was not the case when the viewer was told it was inauthentic (even if it was actually the real deal). It’s all about anticipation. If you’re poured a glass of wine and told it’s a 1955 Chateau Lafite Rothschild, you’ll enjoy it much more than if you’re told it’s a 2015 Trader Joe’s wine-in-a-box, whichever it truly happens to be. (For more on this, see my eBook single on wine forgery).

But while non-experts are led by being told what is authentic and what is not, clever forgers do a more elaborate version of the same thing to snare specialists. Rather than telling them “this is authentic,” which would summon a defensive reaction on the part of the expert (“Oh yeah, I’m the expert here, I’ll tell you what’s authentic and what isn’t”), they lay a trail of traps by scattering subtle clues that lead the expert into following a carefully plotted trail, but to come to their own conclusion about the authenticity of the work in question.

And with the Islamic State’s prolific use of social media, terrorism experts and government agencies continually search for clues in posts and Twitter messages that appear to promote the militants’ cause.A physicist may not seem like an obvious person to study such activity. But for months, Neil Johnson, a physicist at the University of Miami, led a team that created a mathematical model to sift order from the chaotic pro-terrorism online universe.

If there is such a thing as real expertise in identifying the properties of a wine, then it must be possible to get it wrong.  If tastes, in general, were entirely subjective there would be no right answer to the question of whether, for instance, chocolate ice cream tastes of chocolate.  No one really thinks that. The fact that expert wine tasters get it wrong so often is evidence that wine tasting is harder than identifying the presence of chocolate in ice cream—not that it is utterly capricious. So tastes are not so entirely subjective that our experiences of them have no relationship to an object.

Furthermore, tasters can strive to eliminate environmental factors that have been shown to influence judgments about wine such as conversations, the style of music being played, and changes in the weather, etc. These are all factors that wine tasters can control by adjusting the environment in which they taste. Wine tasters, if they are to maintain credibility, must taste under the appropriate conditions. But that is no different from any other normative judgment we make. Our ability to make ethical judgments, for instance, is similarly influenced by environmental factors. We know (or should know) better than to make ethical judgments when we are excessively angry, fearful, under the influence of powerful desires, etc. Yet, it does not follow from the fact that ethical judgments can be influenced by irrelevant factors that all ethical judgments are subjective.

So the taste of wine (or anything else) is partly dependent on objective features of the world and partly dependent on how our view of those features has been shaped by past experience. The crucial question then is how much of a distorting lens is that past experience.

Most people would agree that terrorism is no good. The word itself is rich with moralized connotations. It is true that some have argued that terrorism might sometimes be justified, but in popular discourse, terrorism is typically deemed obviously horrible. What are the consequences of branding some action an act of terrorism, or of branding some group a terrorist group? Note, in connection with this question, the ratcheting up of rhetoric surrounding ‘cyberterrorism,’ with many government officials now listing it as a major ongoing threat (e.g., here and here). A recent study by Adam Feltz and Edward Cokely of the Michigan Institute of Technology found that describing a group of people as ‘terrorist’ had far-reaching results. In general, participants in their study were less willing to “understand the group’s grievances,” less willing to “negotiate with the group.” Further, participants in their study found violence directed towards a group described as terrorist more permissible, and perceived such a group as less rational when compared to a group not described as terrorist.

So it is important to be aware of the ways labels such as terrorist subtly influence the way we perceive other groups of people, and also of the way we perceive people we implicitly associate with such groups.

Then why was he killed? Without knowing who gave the orders, it’s possible to understand that the current political environment allowed for this to happen. Over the past year, in the wake of the annexation of Crimea and the war in eastern Ukraine, Russia has seen the rise of a new, much coarser and more doctrinaire political language. During the first decade of Putin’s rule, the Kremlin depicted its opponents as freaks or idiots, but now they are portrayed as outright enemies of their country. In a triumphant address to parliament last March, as Russia was formalizing its takeover of Crimea, Putin warned of “a fifth column,” a “disparate bunch of national traitors” determined to sow discord inside the country. Its members were obvious, if at first unmentioned: people like Navalny, an anti-corruption activist who had become the most popular leader in the country’s fractured opposition; Aleksei Venediktov, the editor-in-chief of Echo of Moscow, a long-beleaguered radio station that is one of the last homes for critical and liberal voices; and of course Nemtsov, a recognizable face​from all his years in politics, and a favorite opponent of pro-Kremlin activists and propagandists.

“Non-overlapping magisteria” has a nice ring to it. The problem is that there are many religious claims that not only “overlap” with empirical data but are incompatible with it. As a scientist who also spends a fair amount of time in the public arena, if I am asked if our understanding of the Big Bang conflicts with the idea of a six-thousand-year-old universe, I face a choice: I can betray my scientific values, or encourage that person to doubt his or her own beliefs. More often than you might think, teaching science is inseparable from teaching doubt.

“Scientology works 100 percent of the time when it is properly applied to a person who sincerely desires to improve his life.”

Apple said on Wednesday that it would oppose and challenge a federal court order to help the F.B.I. unlock an iPhone used by one of the two attackers who killed 14 people in San Bernardino, Calif., in December.

Crohn’s disease affects as many as seven hundred thousand Americans, but, like other autoimmune disorders, it remains poorly understood and is considered incurable. (Autoimmune disorders are thought to arise when the immune system attacks healthy tissue, mistaking it for a threat.) The standard treatments for Crohn’s often don’t work, or work only temporarily, and many have serious side effects.