"Scientology works 100 percent of the time when it is properly applied to a person who sincerely desires to improve his life." A good example of a claim that fails to meet Popper's requirement of falsifiability and thus is unscientific - who can decide when something is 'properly applied'?  This is also a 'no true scotsman' fallacy.

Our use of 'little words' reveals aspects of our pyschology

"The tie between information and action has been severed. Information is now a commodity that can be bought and sold, or used as a form of entertainment, or worn like a garment to enhance one's status. It comes indiscriminately, directed at no one in particular, disconnected from usefulness"

"First, as I have said, we no longer have a coherent conception of ourselves, and our universe, and our relation to one another and our world. We no longer know, as the Middle Ages did, where we come from, and where we are going, or why. That is, we don't know what information is relevant, and what information is irrelevant to our lives. Second, we have directed all of our energies and intelligence to inventing machinery that does nothing but increase the supply of information. As a consequence, our defenses against information glut have broken down; our information immune system is inoperable."