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"Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice - and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding."

"Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a "neuro" drink claims to reduce stress. There's just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them."

"Every day there are news reports of new health advice, but how can you know if they're right? Doctor and epidemiologist Ben Goldacre shows us, at high speed, the ways evidence can be distorted, from the blindingly obvious nutrition claims to the very subtle tricks of the pharmaceutical industry. Ben Goldacre unpicks dodgy scientific claims made by scaremongering journalists, dubious government reports, pharmaceutical corporations, PR companies and quacks."

"Hailed as the greatest pickpocket in the world, Apollo Robbins studies the quirks of human behavior as he steals your watch. In a hilarious demonstration, Robbins samples the buffet of the TEDGlobal 2013 audience, showing how the flaws in our perception make it possible to swipe a wallet and leave it on its owner's shoulder while they remain clueless."