hadn't taken them long to figure out, by trial and error, what worked in this new genre. Viewers wanted family and relationship drama mixed with a rich, mysterious backstory that could be explored and debated.
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The YouTube community was sucked into the plot and speculated endlessly about
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Bree's faith. Some thought she was Mormon; others insisted she was a Satanist.
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Another group tried to figure out where she lived: The leading guess was
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somewhere in the Midwest. Viewers spent hours Googling the possibilities and
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posting their results on YouTube.
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