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"The percentage of vegetarians has doubled since 1994," says John Cunningham, consumer research manager for the organization. Elizabeth Turner, editor in chief of Vegetarian Times, says: "A much larger number of people -- 22 million based on a poll the magazine did in 2008 -- are what I'd describe as vegetarian-inclined. These are the people who might have the occasional chicken or fish. They're interested in vegetarianism and moving in a veg direction, but they aren't all the way there yet. "Beans are the ultimate source of protein, and they are loaded with fiber." "Heart disease is a food-borne illness,"  "Nestle says the vegan diet "is probably good for President Clinton, but whether it is good for everybody is a subject of much debate."

Dr. Campbell, a nutritional scientist at Cornell University, was concerned in the late 1960's with producing "high quality" animal protein to bring to the poor and malnourished areas of the third world.  While in the Philippines, he made a life-changing discovery: the country's wealthier children, who were consuming relatively high amounts of animal-based foods, were much more likely to get liver cancer.  Dr. Esselstyn, a top surgeon and head of the Breast Cancer Task Force at the world-renowned Cleveland Clinic, found that many of the diseases he routinely treated were virtually unknown in parts of the world where animal-based foods were rarely consumed.  These discoveries inspired Campbell and Esselstyn, who didn't know each other yet, to conduct several groundbreaking studies.  One of them took place in China and is still among the most comprehensive health-related investigations ever undertaken.  Their research led them to a startling conclusion: degenerative diseases like heart disease, type 2 diabetes, and even several forms of cancer, could almost always be prevented-and in many cases reversed-by adopting a whole foods, plant-based diet.  Despite the profound implications of their findings, their work has remained relatively unknown to the public.