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Mars India, market leaders in the pet food sector, has launched the complete daily vegetarian dog food, called Pedigree 100 percent Complete Dog Food. The balanced daily meal, as it was called, was launched on Wednesday at Taj Mount Road.

More on Milk By MARK BITTMAN Mark Bittman on food and all things related. TAGS: DAIRY, DIETS, MILK Not surprisingly, experiences like mine with dairy, outlined in my column of two weeks ago, are more common than unusual, at least according to the roughly 1,300 comments and e-mails we received since then. In them, people outlined their experiences with dairy and health problems as varied as heartburn, migraines, irritable bowel syndrome, colitis, eczema, acne, hives, asthma ("When I gave up dairy, my asthma went away completely"), gall bladder issues, body aches, ear infections, colic, "seasonal allergies," rhinitis, chronic sinus infections and more. (One writer mentioned an absence of canker sores after cutting dairy; I realized I hadn't had a canker sore - which I've gotten an average of once a month my whole life - in four months. Something else to think about.) Although lactose intolerance and its generalized digestive tract problems are well documented, and milk allergies are thought to affect perhaps 1 percent of the American population, the links between milk (or dairy) and such a broad range of ailments has not been well studied, at least by the medical establishment. RELATED Mark Bittman: Got Milk? You Don't Need It Yet if you speak with people who've had these kinds of reactive problems, it would appear that the medical establishment is among the last places you'd want to turn for advice. Nearly everyone who complained of heartburn, for example, later resolved by eliminating dairy, had a story of a doctor (usually a gastroenterologist) prescribing a proton pump inhibitor, or P.P.I., a drug (among the most prescribed in the United States) that blocks the production of acid in the stomach. But - like statins - P.P.I.s don't address underlying problems, nor are they "cures." They address only the symptom, not its cause, and they are only effective while the user takes them. Thus in the last few days I'

Dr. Campbell, a nutritional scientist at Cornell University, was concerned in the late 1960's with producing "high quality" animal protein to bring to the poor and malnourished areas of the third world.  While in the Philippines, he made a life-changing discovery: the country's wealthier children, who were consuming relatively high amounts of animal-based foods, were much more likely to get liver cancer.  Dr. Esselstyn, a top surgeon and head of the Breast Cancer Task Force at the world-renowned Cleveland Clinic, found that many of the diseases he routinely treated were virtually unknown in parts of the world where animal-based foods were rarely consumed.  These discoveries inspired Campbell and Esselstyn, who didn't know each other yet, to conduct several groundbreaking studies.  One of them took place in China and is still among the most comprehensive health-related investigations ever undertaken.  Their research led them to a startling conclusion: degenerative diseases like heart disease, type 2 diabetes, and even several forms of cancer, could almost always be prevented-and in many cases reversed-by adopting a whole foods, plant-based diet.  Despite the profound implications of their findings, their work has remained relatively unknown to the public.

Tofurky and Fakin' Bacon and Boca Burgers and veggie dogs and all those foods some vegans dismiss as glorifying meat-eating are the animals' saving grace. ------- regardless of what we might consider the ideal, Americans do not want to eat vegetables, whole grains, or any of the other "health" foods some vegans continually and detrimentally equate with veganism. Every measure we could possibly use-what Americans are eating, where they are eating, even how they are cooking (opening jars and microwaving contents)-reveals that Americans aren't interested in eating better or healthier. And offering the average American a bell pepper instead of a veggie burger is a recipe for failure. And when their health is at stake, when lives are at stake, when the fate of the planet is at stake, failure is not an option.

""It was a terribly severe winter in New York, the city was completely covered with snow. Inhabitants were well-off and warmly dressed, and walking slowly along roads because cars, due to mountains of snow, could not be operated. I was happy that I could walk on top of the snow on avenues of white. "All my physical effort was spent on walking. To this day, pictures of huge apartment houses on both sides of the avenue are instilled in my mind, and the doormen quickly closing and opening entrance doors as though trying to prevent humanity and warmth from escaping. "On top of the snow, I noticed a brown cat emerge from a side street and walk on the snow. I looked closer, and to my surprise, saw that this big cat was being followed by six small brown-and- white kittens, all of them following the big brown cat in a perfect line. The mother cat looked back from time to time to see if her babies were there, but her main concern was to reach the entrance door. I presumed she was trying to find warmth for herself and her children, but as soon as she reached the door, a man in a well-pressed uniform, jumped at her with a broom and chased them away. I followed this procession and prepared to deliver a speech to the doorman. I opened my mouth and tried to complain, 'Where is your proverbial American generosity? Where is your American good heart and fair play? Let them in. Let them in!! "I tried to speak, but the words would not come out. Maybe I was afraid of the doorman with the broom. I started searching my cassock pockets for a piece of bread, found some crumbs and put them on my palms, calling: 'Kitty, kitty, kitty.' But the words would not come from my supposedly intelligent mouth. Instead, the wind blew the crumbs from my palm and I said, 'what can I do? I can't speak to the cats. I can't speak to the doorman. But there are many hungry birds. They might pick up the crumbs.' "Again, I walked after the cats, now with a pain in my chest, feeling treme

"The percentage of vegetarians has doubled since 1994," says John Cunningham, consumer research manager for the organization. Elizabeth Turner, editor in chief of Vegetarian Times, says: "A much larger number of people -- 22 million based on a poll the magazine did in 2008 -- are what I'd describe as vegetarian-inclined. These are the people who might have the occasional chicken or fish. They're interested in vegetarianism and moving in a veg direction, but they aren't all the way there yet. "Beans are the ultimate source of protein, and they are loaded with fiber." "Heart disease is a food-borne illness,"  "Nestle says the vegan diet "is probably good for President Clinton, but whether it is good for everybody is a subject of much debate."

El pensamiento progresista va parejo a la disminución del consumo de carne. In this fiery and funny talk, New York Times food writer Mark Bittman weighs in on what's wrong with the way we eat now (too much meat, too few plants; too much fast food, too little home cooking), and why it's putting the entire planet at risk.

One has to think about is what's morally right, not what's economically advantageous. Are we going to let economics trump what's right?

Now your companion can have a cruelty-free diet, too! Formulated to meet the nutritional levels established by the AAFCO dog food nutrient profiles for all life stages Evolution kibble is completely free of animal ingredients and by-products - it is formulated with whole grains and nutritious vegan ingredients to give your dog the best. Available in the following sizes - 1 lb. trial size package for $3.49, 8 lb. bag for $23.95 (shown in picture), and economy-sized 40 lb. bag for $69.95.