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the organised group efforts on behalf of animals have been largely fruitless to date, in terms of the end goals, and campaigns for small changes are quite possibly counterproductive. The organised activism is sorely in need of fresh perspectives. Thus I submit here for scrutiny five fatal flaws of animal activism:

riate at a time of political, economic and environmental meltdown. Like it or not our values and priorities must be reappraised lest our planet becomes utterly enveloped by the market forces of greed and avarice under the guise of growth and progress.

Pleading that we are entitled to snuff out a life in order to accommodate a fleeting taste is an argument that wouldn't stand a chance in court were the victim human.

Albert Schweitzer, who accomplished so much for both humans and animals in his lifetime, put it this way: "A man is truly ethical only when he obeys the compulsion to help all life which he is able to assist …. He does not ask how far this or that life deserves one's sympathy … nor, beyond that, whether and to what degree it is capable of feeling".