"The percentage of vegetarians has doubled since 1994," says John Cunningham, consumer research manager for the organization. Elizabeth Turner, editor in chief of Vegetarian Times, says: "A much larger number of people -- 22 million based on a poll the magazine did in 2008 -- are what I'd describe as vegetarian-inclined. These are the people who might have the occasional chicken or fish. They're interested in vegetarianism and moving in a veg direction, but they aren't all the way there yet.
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