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网络广告定价方式 - 0 views

  • 一个网络媒体(网站)会包含有数十个甚至成千上万个页面,网络广告所投放的位置和价格 就牵涉到特定的页面以及浏览人数的多寡。这好比平面媒体(如报纸)的“版位”、“发行量”,或者电波媒体(如电视)的“时段”、“收视率”的概念。 1. CPC(Cost Per Click;Cost Per Thousand Click-Through) 每点击成本 以每点击一次计费。这样的方法加上点击率限制可以〖WX)〗加强作弊的难度,而且是宣传网站站点的最优方式。但是,此类方法就有不少经营广告的网站觉得不公平,比如,虽然浏览者没有点击,但是他已经看到了广告,对于这些看到广告却没有点击的流量来说,网站成 了白忙活。有很多网站不愿意做这样的广告,据说,是因为传统媒体从来都没有这样干过。  2.CPM(Cost Per Mille,或者Cost Per Thousand;Cost Per Impressions) 每千人成本  网上广告收费最科学的办法是按照有多少人看到你的广告来收费。按访问人次收费已经成为网络广告的惯例。CPM(千人成本)指的是广告投放过程中,听到或者看到某广告的每一人平 均分担到多少广告成本。传统媒介多采用这种计价方式。在网上广告,CPM取决于“印象”尺度,通常理解为一个人的眼睛在一段固定的时间内注视一个广告的次数。比如说一个广告 横幅的单价是1元/CPM的话,意味着每一千个人次看到这个Ban-ner的话就收1元,如此类推 ,10,000人次访问的主页就是10元。 至于每CPM的收费究竟是多少,要根据以主页的热门程度(即浏览人数)划分价格等级,采 取固定费率。国际惯例是每CPM收费从5美元至200美元不等。  3.CPA(Cost Per Action) 每行动成本 CPA计价方式是指按广告投放实际效果,即按回应的有效问卷或定单来计费,而不限广告投 放量。CPA的计价方式对于网站而言有一定的风险,但若广告投放成功,其收益也比CPM的计 价方式要大得多。  广告主为规避广告费用风险,只有当网络用户点击旗帜广告,链接广告主网页后,才按点击 次数付给广告站点费用。  4.CPR(Cost Per Response) 每回应成本 以浏览者的每一个回应计费。这种广告计费充分体现了网络广告“及时反应、直接互动、准 确记录”的特点,但是,这个显然是属于辅助销售的广告模式,对于那些实际只要亮出名字 就已经有一半满足的品牌广告要求,大概所有的网站都会给予拒绝,因为得到广告费的机会 比CPC还要渺茫。  5.CPP(Cost Per Purchase) 每购买成本 广告主为规避广告费用风险,只有在网络用户点击旗帜广告并进行在线交易后,才按销售笔 数付给广告站点费用。 无论是CPA还是CPP,广告主都要求发生目标消费者的“点击”,甚至进一步形成购买,才予 付费:CPM则只要求发生“目击”(或称“展露”、“印象”),就产生广告付费。  6.包月方式  很多国内的网站是按照“一个月多少钱”这种固定收费模式来收费的,这对客户和网站都不 公平,无法保障广告客户的利益。虽然国际上一般通用的网络广告收费模式是CPM(千人印象 成本)和CPC(千人点击成本),但在我国,一个时期以来的网络广告收费模式始终含糊不清, 网络广告商们各自为政,有的使用CPM和CPC计费,有的干脆采用包月的形式,不管效果好坏 ,不管访问量有多少,一律一个价。尽管现在很多大的站点多已采用CPM和CPC计费,但很多 中小站点依然使用包月制。  7.PFP(Pay-For-Performance) 按业绩付费 著名市场研究机构福莱斯特(Forrerster)研究公司最近公布的一项研究报告称,在今后4年 之内,万维网将从目前的广告收费模式——即根据每千次闪现(impression)收费——CPM(这 亦是大多数非在线媒体均所采用的模式)变为按业绩收费(pay-for-performance)的模式。  虽然根据该公司研究人员的预测,未来5年网上广告将呈爆炸性增长,从1999年的28亿美元 猛增至2004年的220亿美元,但是经营模式的转变意味着盈利将成为网络广告发布商关心的 首要问题。  福莱斯特公司高级分析师尼尔说:“互联网广告的一大特点是,它是以业绩为基础的。对发 布商来说,如果浏览者不采取任何实质性的购买行动,就不可能获利。”丘比特公司分析师 格拉克说,基于业绩的定价计费基准有点击次数、销售业绩、导航情况等等,不管是哪种, 可以肯定的是这种计价模式将得到广泛的采用。  虽然基于业绩的广告模式受到广泛欢迎,但并不意味着CPM模式已经过时。相反,如果厂家 坚持这样做,那么受到损失的只会是它自已。一位资深分析家就指出,假如商家在谈判中不 能灵活处理,而坚持采取业绩模式,它将失去很多合作的机会,因为目前许多网站并不接受 这种模式。  8.其他计价方式 某些广告主在进行特殊营销专案时,会提出以下方法个别议价:  (1)CPL(Cost Per Leads):以搜集潜在客户名单多少来收费;  (2)CPS(Cost Per Sales):以实际销售产品数量来换算广告刊登金额。  总之,网络广告本身固然有自己的特点,但是玩弄一些花哨名词解决不了实际问题,一个网站要具备有广告价值,都是有着一定的发展历史,那么,在目标市场决策以后挑选不同的内容网站,进而考察其历史流量进行估算,这样,就可以概算广告在一定期限内的价格,在这个基础上,或者根据不同性质广告,可以把CPC、CPR、CPA这些东西当作为加权,如此而已 。 相比而言,CPM和包月方式对网站有利,而CPC、CPA、CPR、CPP或PFP则对广告主有利。目前 比较流行的计价方式是CPM和CPC,最为流行的则为CPM。
Casey Wedge

Techniques to Significantly Decrease Your Overall Data Center Costs - 0 views

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    Operating and maintaining a data center is certainly not a cheap or easy task. FastBlue is offering some techniques to significantly decrease the overall costs of your data center. Please go through it and Implement these techniques to save your vital business resources.
Casey Wedge

Bandwidth on Demand Allows Businesses to Meet Ever-Increasing Data Requirements in Cost... - 0 views

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    Bandwidth on demand allows you to dynamically increase or decrease the amount of bandwidth you pay for according to your current needs. Ethernet, in particular, provides flexible bandwidth capability that lets businesses manage their information technology costs with the best possible effectiveness while reaching the ever-increasing data requirements. This is because bandwidth on demand provides customers with the ability to pay only for what they really use while meeting their bandwidth needs as they rise and fall. CenturyLink and Verizon are the top provider for this service.
vitaltelcom

An E-receptionist/Virtual Assistanct for your Business at No Cost - 0 views

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    "E-receptionist / Outsourced Secretary / Virtual Receptionist for your Business. Save time and money with Vital Telcom Virtual Receptionist services.  Sound Professional and Stay Connected at Low Cost. * Automatically answer calls with a professional greeting * Direct callers quickly to employees with multiple extensions * Forward calls to any number on any phone * Show a professional appearance even if your business is small * Save the expense of hiring a receptionist Try Vital Telecom Today!"
phone card

ivr service provider - 1 views

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    Ezcalls provides best cloud IVR services in USA to its client at cost effective rates.
Casey Wedge

MPLS Services offer Fully Scalable Solution for Businesses with Dispersed Locations - 0 views

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    Multiprotocol Label Switching (MPLS) is undoubtedly the preferred choice of every business because of its varied range of bandwidth speeds that provides high transmission speeds. MPLS services connects geographically widespread businesses directly with no extra charges. MPLS services are flexible, secure, scalable, cost-effective and provides free local and long distance calls. Contact us at ConnectHere.com.
Casey Wedge

XO Ethernet Provides the Most Practical & Cost-Effective Solution - 0 views

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    XO Ethernet Service is transport technology connecting business networks (LAN, WAN, MAN) using full features of fiber, copper loops or trunks, & broadband wireless connections. XO is making Ethernet the most practical, cost-effective solution for extending your Local and Wide Area Network as well as transporting voice and data services. Enable and manage your own applications, across town or across the country, just like you manage the network in your office.
Casey Wedge

Get T1 Prices Comparison for T1 Lines for your Business - 0 views

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    T1 lines provide high-speed, high-bandwidth connections for your business. Many businesses thinking that they are either too pricey or not available in their area, when in reality this isn't the case. Services like Cable and DSL cost less because they offer a shared connection. The cost of a T1 or bonded T1 line depends upon the carrier you choose as well as the location where the service will be installed.
Casey Wedge

Get Conferencing Services according to your Businesses Unique Requirements - 0 views

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    The continuously evolving economy has created the need for businesses to have a global presence. Try using the Conferencing services to create a virtual corporate office capable of reaching its employees, clients, and prospective customers in a very efficient and cost-effective manner. You can choose from Operator assisted, reservationless and web conferencing services. At ConnectHere we partner with top T1 provider like Intercall and PGI services and our team of experts provide you with a custom made conferencing solution that is of high quality, is scalable and flexible.
Casey Wedge

Get the Free Instant Price Quote for High Quality Conferencing Services - 0 views

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    Beyond all your business travel cost including airfare, car rental fees and hotel room costs, having an Audio or Web Conferencing service is the best alternative. If you are not currently employing Conferencing Service for your business, now is the time to implement one. Visit us and get free instant pricing quote for this service.
Alepo Technologies Inc

Alepo's Converged Subscriber Data Management (SDM) Solution - 0 views

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    Many CSPs today want to introduce 5G use cases alongside their existing 4G services. Alepo's Subscriber Data Management (SDM) helps them simplify this network upgrade path. The cloud-native solution provides a converged repository to manage both 4G and 5G subscriptions, facilitating an easy and swift transition to 5G. With the framework, operators can introduce high-value services such as 5G slicing, enterprise IoT, and more. They can support enterprise, private, and public or macro 5G. The centralized and scalable subscriber data repository scales from low footprint to high-performance deployment depending on demand. Alepo's SDM supports public, private, and hybrid deployments. It enables a host of business benefits that make it the ideal choice for any network, supporting advanced partnerships, reducing time-to-market, lowering costs, and opening new revenue streams. The SDM solution includes advanced next-gen features like microservice-based architecture, cloud-native architecture, 4G+5G interworking, UE and service authentication, web-based configurations, and more. Download the solution brief to learn more about the features, capabilities, and benefits of Alepo's SDM: https://bit.ly/3yKb9Nt
Alepo Technologies Inc

Alepo AAA vs Open Source AAA Which is Better for Telecom Operators - 0 views

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    Telecom operators face a critical decision when choosing between managed AAA and open-source AAA solutions. In this video, we delve into the pros and cons of each option to help you make an informed choice. Open-source AAAs are free, but are they viable for deployment? Managed AAAs like Alepo's provide benefits such as: - Enterprise-grade 24/7/365 support and services, ensuring unmatched reliability, whereas an open-source AAA fails to offer any support. - Customization capabilities tailored to operators' unique requirements, in contrast to the in-house expertise necessary for open-source AAA customization. - Ability to handle high-volume traffic and complex network environments, outperforming open-source AAA's scalability and optimization limitations. - Comprehensive support for IPv4, IPv6, Diameter protocol, CoA, and dunning portals, ensuring superior Quality of Service (QoS) compared to open-source AAA. - Seamless integration with multi-vendor networks and IT systems, reducing costs and time-consuming integration challenges associated with open-source AAA. - Robust security features, including data encryption, identity theft protection, and regular security updates, offering unmatched network security compared to open-source alternatives. To learn more about the benefits of a managed AAA, such as Alepo's, and how it can enhance competitiveness, reliability, and security, read our blog post: https://bit.ly/3rgSE1R #AAA #telecomAAA #networksecurity #freevspaid #telecom #AAAserver #telecomAAA #fixedbroadband #highspeedinternet #fttx
Alepo Technologies Inc

Managed AAA vs. Open-Source AAA | Telecom AAA Solution - 0 views

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    Explore the blog on 'Managed AAA vs Open-Source AAA'. Learn about the pros, cons, costs, and key considerations to find the ideal AAA solution for your telecom business.
Alepo Technologies Inc

Generative AI Virtual Agents: Enhancing Telecom Customer Service - 0 views

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    Generative AI Virtual Agents transform telecom customer service. Boost CSAT, cut costs, and increase revenue with completely digital 24/7 omnichannel support.
Alepo Technologies Inc

Transforming Customer Experience (CX) with Generative AI (Gen AI) - 0 views

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    Boost customer experience (CX) with generative AI. Watch the webinar for expert insights on gen AI solutions that reduce churn, cut costs, and delight customers.
Alepo Technologies Inc

AI Digital Self-Care Solution for Telecom | Alepo - 0 views

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    Alepo's AI-powered Digital Self-Care solution lets telecoms transform the customer service experience. Boost satisfaction, reduce costs, and drive revenue growth.
Casey Wedge

Dedicated Long Distance Service For High Volume Distance Traffic - 0 views

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    Dedicated Long Distance Services provide cost-effective in-state, out-of-state, international, and toll-free calling for businesses of any size. Dedicated Long Distance Services utilize our providers high-capacity fiber-optic networks to ensure you receive the highest quality transmissions at the best available price.
Casey Wedge

Bandwidth on Demand Service is the Best Way to Meet your Business's Growing Needs - 0 views

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    Bandwidth on Demand (BoD) is a new service where customers is able to upgrade their speeds whenever they feel a need for higher speeds utilizing the most cost effective manner possible with XO Communications and Verizon service providers. Visit Connecthere.com to fill up the simple form and we will provide you with the most appropriate solution available for your business in your area.
Casey Wedge

MPLS Services Enhance Business Productivity with Cutting Edge Technology - 0 views

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    MPLS Services enhance business productivity by improving the performance of existing applications. Moreover, It is fully scalable with new advances in network applications & technologies. Businesses are assured of the highest security levels. Public Internet security threats are totally eliminated & it provides various disaster recovery tools. Best of all, MPLS service is the most cost-effective networking solution available today, providing businesses with high-bandwidth, direct communications.
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