Takuya Group

We get into constant problems with some prosecutor who subpoenas information we don’t want to give them, and we resist it. Which is why we don’t fully operate in China. Our argument is that information is not available in your domain. So countries are now trying to rewrite their laws to say this information cannot be available anywhere on the Internet.

Q: What about mobile? Schmidt: Our wireless initiative was a perfect outcome. It was the cost of an outcome. I am on the board of Apple. Last night I was in Palo Alto and there was a line outside. It shows the device is a step forward. IPhone’s competitors all have dec A phone is GPS, a camera, a computer, and a browser. The Phone is tehfirst one with a really functional browser. We show full ads, so that is a huge for revenues/ The new category of apps that have not come out yet really is a breakthrough. One winner of the Android apps, it looks around, names the buildings it sees and tells you what is happening inside of them. That is a really interesting product. In mobile there are a lot od product that have that WOW factor, because of the use of GPS. I think all the most interesting next-generation social apps will be mobile.

Q: [Sam Whitmore asks if Google does any work for the government related to the Patriot Act] Schmidt: Regarding the Patriot Act or any of the three-letter organizations, absolutely not. We do provide the federal government with some search and other services through our [government] sales group.

　もうひとつドコモが進めているのが、携帯電話とほかの機器などとを融合したサービスだ。自動車の道路交通情報システム（ITS）や情報家電、放送などとの融合を模索している。これが実現すれば、ユーザーは状況に応じて最適な端末、最適な通信環境を使い、さまざまなアプリケーションを利用できるようになるという。

ドコモでは2010年に下り最大300Mbps、上り最大75Mbpsの通信が可能なSuper 3G（LTE）のサービスを開始する予定だ。2006年からシステムの開発に着手にしており、2008年2月には屋外で下り250Mbps、上り50Mbps程度の通信に成功している。ドコモではSuper3Gの実現にあわせてネットワークのIP化も推進。端末からコアネットワークまですべてをIP化する計画だ。

“We are going to see the big social networks start to decentralize into a series of social applications across the Web,” Mr. Zuckerberg said. “I think we are at the beginning of a movement and the beginning of an industry.”

For example, the mobile service company Loopt, based in Mountain View, Calif., helps people find their friends and see what they are doing on a map on their mobile phone. It will use Facebook Connect so its users do not have to re-enter their connections to the friends they want to track.

Sean Parker, a former Facebook executive who now runs Causes, said Facebook was trying to stimulate the creation of more sophisticated applications. “They are trying to evolve to a place where the right companies get funded and they launch more ambitious features on the platform,” he said.

In the 2006 survey only 38 per cent of teens used their handset to listen to music; now 71 per cent of teenagers are using their mobiles as a portable mp3 player. 80 percent of teens in Singapore, Italy and Austria listened to music in this way, though teens in Japan and Finland listen to music on their mobiles the least.

Teens are now using their mobiles to simultaneously access information, communicate and have fun. The teen mobile phone market is competitive and lucrative; but it is clear that by developing phones that deliver an engaging user experience across applications, such as texting, listening to mp3s and playing games, mobile brands can attract a new teen audience to their devices.

Worldwide sales of mobile phones reached 294.3 million units in the first quarter of 2008, a 13.6 per cent increase over the first quarter of 2007, according to Gartner, Inc.  Sales of mobile phones in Western Europe decreased 16.4 per cent from the first quarter of 2007, the first decline in this region since Gartner began tracking the mobile devices market in 2001.

What the advertiser failed to recognize, Chernin said, is that the MySpace homepage has as many viewers every day as the SuperBowl has once a year. (Of course, there’s a good argument that MySpace visitors aren’t quite as engaged with the content as SuperBowl viewers are.)

Mobile is attractive because of its scale. It “is by far the most penetrated device on earth,” he said. “So it’s this enormous distribution platform, but by definition you’re not going to be watching two-hour movies. It’s going to be interesting to see people develop uniquely mobile content.” It will take the medium a long time to develop, he said and predicted that in two years, the industry will still be trying to figure mobile out.

SAN FRANCISCO--Marketers convened here this week to figure out how best to reach teens on the Internet. The answer: It's all about the mobile phone.

The iPhone is just the beginning of the all-in-one device. Uses of mobile devices will expand to include all kinds of bar code applications and prepaid debit card payment methods,

But, he said, mobile phone providers likely won't succeed as the entertainment leaders for the phone, despite their efforts to sell ringtones, games, and music. Other companies like Apple, Google, and Yahoo will be more effective at "side-loading" the cell phone with services.

iPhoneは、もう一つの、一般の人にも使えるインターネットのUIである。Webブラウザによって世界規模で張り巡らされたIPネットワーク網の使い道が広がったのと同じレベルで、iPhoneによってもう一段階「インターネット」が進化するだろう。

I should mention that mobile search has been growing quite a bit, and of course you may have heard about our partnership that we've launched in this past quarter with NTT DoCoMo in Japan. Japan is a very strong market for mobile search because of the devices, because of the culture it is just a really tremendous environment. People do many, many mobile searches. We have a robust advertising market there for mobile search. We are certainly optimistic that many of these advances which may initiate in Japan will carry over to the rest of the world as the devices and culture catch up.

Mobile thoughts: Sergey Brin is asked to riff on mobile: revenue per query will vary from market to market. iPhone users do some 30x queries compared to others, though no comments yet on the iPhone 3G. Later an analyst asked whether there would be a total separate marketplace for mobile. Brin: Once you get these phones with capable browsers, there’s less reason to separate mobile and regular ads.