Q: What about mobile?
Schmidt: Our wireless initiative was a perfect outcome. It was the cost of an outcome. I am on the board of Apple. Last night I was in Palo Alto and there was a line outside. It shows the device is a step forward. IPhone’s competitors all have dec A phone is GPS, a camera, a computer, and a browser. The Phone is tehfirst one with a really functional browser. We show full ads, so that is a huge for revenues/
The new category of apps that have not come out yet really is a breakthrough. One winner of the Android apps, it looks around, names the buildings it sees and tells you what is happening inside of them. That is a really interesting product. In mobile there are a lot od product that have that WOW factor, because of the use of GPS.
I think all the most interesting next-generation social apps will be mobile.