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Takuya Homma

Teenagers Turning Their Back on Nokia - Prefer Sony Ericsson and Samsung - 0 views

  • In the 2006 survey only 38 per cent of teens used their handset to listen to music; now 71 per cent of teenagers are using their mobiles as a portable mp3 player. 80 percent of teens in Singapore, Italy and Austria listened to music in this way, though teens in Japan and Finland listen to music on their mobiles the least.
  • Teens are now using their mobiles to simultaneously access information, communicate and have fun. The teen mobile phone market is competitive and lucrative; but it is clear that by developing phones that deliver an engaging user experience across applications, such as texting, listening to mp3s and playing games, mobile brands can attract a new teen audience to their devices.
Takuya Homma

Press Release: More than 2bn Mobile Users Will Have Bought Digital Goods With Their Pho... - 0 views

  • Hampshire, UK – 5th August 2008: A new analysis of the global mobile payments opportunity forecasts that 2.1bn mobile subscribers will "pay by mobile" for digital goods downloaded to their mobile phones by 2013. Juniper Research defines digital goods as music (ringtones and full tracks), tickets, TV, user-generated content, infotainment and games – in fact any content bought by phone and delivered to the phone.
  • • Users are forecast to make at least two payment transactions per month for digital goods by 2013• Nearly half of all mobile phone users will have bought digital goods at least once with their phones by 2013 • The two leading regions (Western Europe and Far East & China) will account for over 50% of the total digital goods gross transaction market value by 2013.
Takuya Homma

For teens, the future is mobile | News - Digital Media - CNET News - 0 views

  • SAN FRANCISCO--Marketers convened here this week to figure out how best to reach teens on the Internet. The answer: It's all about the mobile phone.
  • The iPhone is just the beginning of the all-in-one device. Uses of mobile devices will expand to include all kinds of bar code applications and prepaid debit card payment methods,
  • But, he said, mobile phone providers likely won't succeed as the entertainment leaders for the phone, despite their efforts to sell ringtones, games, and music. Other companies like Apple, Google, and Yahoo will be more effective at "side-loading" the cell phone with services.
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