The most effective way to affect change in personal ownership is a combination of education and guilt. Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior. The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.
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