Don't Spin a Better Story. Be a Better Company - Harvard Business Review - 0 views
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We started by encouraging the organization to get out of its defensive crouch and listen to its critics. It wasn’t easy to open up to the outside, but the learning opportunity was clear. Ten NGO leaders around the table bring you 100 years of experience.
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Implementing recently announced energy initiatives will eventually save $1 billion a year.
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Walmart gets its story out better these days. But the reason the story resonates is that it’s a story of real change.
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