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Moving forward, as consumers and shareholders both demand transparency and ask for more accountable businesses, sustainability within the supply chain will evolve from just "greenwashing" to become the foundation of great business. "Today, sustainability has replaced cost, value and speed as the dominant topic of discussion among purchasing and supply professionals," asserts the authors of one Oracle white paper. In 2007, Mattel spent $110 million on product recalls and saw its share price drop 5. 8 percent in just two months after its Tier 2 Suppliers used unsafe levels of lead paint in Mattel toys. "Even though Mattel has excellent supply chain management, one slip-up cost them in terms of reputation loss," says Diane Osgood, Ph. D. and founder of Osgood Sustainability Consulting. "Better transparency could have saved them.

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Assessing GHG emissions through the entire value chain is not about measuring for the sake of measuring- it's about measuring GHG emissions in order to manage and reduce them. A full assessment of a company's value chain is an essential first step in reducing emissions, as it identifies the areas with highest emissions and enables a company to target efforts where there is the most opportunity for reductions. Companies that develop the most effective methods to engage with their suppliers can benefit from improved supply chain efficiency; reduced risk from suppliers passing on higher energy or emissions-related costs; reduced risk of supply chain business interruption; improved relationships with suppliers; and identification of new revenue streams.