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Abstract: This case study looks at the integration of open online communication tools in a 'MA in the Creative Economy' programme at Kingston University's school of Business. Forty students set up individual blogs, created Twitter accounts, published an online research library and collaborated on team websites to record their progress and engage the public with their efforts. All of the tools used were free and publically available that allowed students to own their work and retain access to it beyond graduation.

Teaching is not the be-all and end-all of higher education but it does make the single biggest contribution to the student learning experience and student success. The way institutions use their resources make the biggest difference to educational outcomes. He picks out class size, the level of student effort and engagement, who does the teaching, and quality of feedback to students on their work as the significant and valid process indicators