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Abstract: This case study looks at the integration of open online communication tools in a 'MA in the Creative Economy' programme at Kingston University's school of Business. Forty students set up individual blogs, created Twitter accounts, published an online research library and collaborated on team websites to record their progress and engage the public with their efforts. All of the tools used were free and publically available that allowed students to own their work and retain access to it beyond graduation.

Alison King