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ARGs have failed to break into mass media, because the interaction is in the wrong place. Right now, the interaction is finding the story. When someone doesn't know what to do next, it's easy to stop, and every time we ask someone to change platforms, we lose audience. But the experience of transmedia is powerful, immersive and emotional. We have to find new ways to tell stories across multiple platforms using interactivity.

Kampagnenführung bei Apple "Natürlich soll dabei das Thema „Crossmedia" im Mittelpunkt stehen. Apple kann mit Fug und Recht als weltweit führend im Bereich der Markenführung gefeiert werden. Dem Unternehmen ist es gelungen, die eigene Marke zum „best friend" aller Kunden zu machen und damit eine emotionale und persönliche Beziehung zwischen den Produkten und den Kunden aufzubauen."

skriptwriting

Legends of Eden is a new kind of story; one that combines many traditional mediums: prose, the graphic novel, the audio book, animation, and film. These seemingly distinct, and incompatible mediums will merge into a unified whole-online, on e-book readers, on smart phones, on tablet computers…and eventually even the pages of a traditional book. Legends of Eden is a collaborative serial transmedia novel; one that will be created from the direct interaction, and participation of its audience.

crossmedia-storytelling-christy-dena-presentation