Skip to main content

/ Storytelling II/ Group items tagged ARG

Group items tagged

Filter: All | Bookmarks | Topics Simple Middle

Transmedia Storytelling and ARG fatigue? at - 1 views

www.facade.fi/...a-storytelling-and-arg-fatigue

storytelling ARG transmedia audience across_platforms itneractivity

shared by Bettina Minder on 13 Aug 10 - Cached

Bettina Minder on 13 Aug 10

ARGs have failed to break into mass media, because the interaction is in the wrong place. Right now, the interaction is finding the story. When someone doesn't know what to do next, it's easy to stop, and every time we ask someone to change platforms, we lose audience. But the experience of transmedia is powerful, immersive and emotional. We have to find new ways to tell stories across multiple platforms using interactivity.

<div class="cArrow"> </div><div class="cContentInner">ARGs have failed to break into mass media, because the interaction is in the wrong place. Right now, the interaction is finding the story. When someone doesn't know what to do next, it's easy to stop, and every time we ask someone to change platforms, we lose audience. But the experience of transmedia is powerful, immersive and emotional. We have to find new ways to tell stories across multiple platforms using interactivity.</div>

...

Cancel

1 - 1 of 1

Showing 20▼ items per page

Related searches