Video technology has been gaining steam as a marketing medium for quite some time and the trend is showing no signs of slowing down. Video currently represents close to 70 percent of all internet traffic and will reach 80 percent of traffic by 2019, according to a recent report by Cisco. That’s nearly a million minutes of video being shared every second! We’ve also seen video make its mark on both the social and media landscape as well. Facebook has opened live streaming to all users, and the advent of tools such as Blab, Meerkat and Periscope have changed the way news is being reported as reporters have started using livestreaming tools to give viewers unprecedented access and intimacy to breaking news events.

Investment in financial technology (“Fintech”) companies is growing dramatically. Global Fintech funding has risen to over $100 billion, fueled by large M&A deals and large rounds of financing. Investment in Fintech companies is expected to continue to grow significantly in the next few years as such companies offer outsized growth opportunities.

A study shows that 80% of decision makers prefer to gather information about a company via articles than make their purchase decisions based on advertisement and marketing materials.

The purpose of this study was to establish the effects of implementation of Fintech strategies on competitiveness in the banking sector in Kenya

The purpose of this study is to analyze the pricing strategies of French FinTech Firms (FFFs) using quantitative descriptive and correlational research methods. Based on a representative sample of 246 FFF, the study provided consistent support for the hypotheses, which argues that FFFs with high price-setting power may implement a combination of the price-setting strategy (PSS) “skimming” and the price-setting practice (PSP) “value-informed”. FFFs applying “market-based” PSSs tend to use “competition-informed” PSP preferring “pay-per-use” price-setting model (PSM). Whilst FFFs who apply “penetration” PSS tend to use “cost-informed” PSP and “pay-per-use” PSM. The findings support founders and senior management in their pricing decisions. This paper contributes to the existing literature on pricing strategies of early-stage high-tech companies. There is a need for further research about the change of pricing strategies during the lifecycle of a firm using for example a longitudinal quantitative study.

The rise of Fintech challenges established financial centres and incumbent financial institutions to rethink their strategies to remain obligatory passage points in the age of digitizing finance. To appreciate these changes, it is important to maintain theoretical interchange between developments in financial geography and economic geography, its parent discipline

Due to the ubiquitous nature of information on the Internet, clients are more informed about and resultantly more demanding of personalised banking solutions. This is especially prevalent among younger consumers who do not know a world without the Internet and smart devices. The millennials (those born between 1980 and 2000) in particular exhibit dramatically different buying patterns and consumption expectations than older generations such as the baby boomers (KPMG 2017).

The FinTech revolution captures the simultaneous attack of a large number of technologies, notably mobile telephones and blockchain, which are ushering in efficiency or outreach to multiple niche markets. The use of mobile telephone technology has expanded Internet reach to the excluded, created possibilities for business where banks were not historically present and is potentially disruptive.

Fawry offered 36 percent of its shares on the Egyptian Exchange (EGX) in 2019 to collect LE 1.6 billion; of which about 21 percent will be offered to Actis, Banque Misr and National Bank of Egypt at 7 percent each.The remaining 15 percent is divided into a public offering of small investors by about 5 percent, and 10 percent are floated to financial institutions and major investors.

Egypt-based financial technology (fintech) company Fawry has played a pivotal role in providing digital payment capabilities to businesses and consumers alike in the country. Last year, the company went public on the Egyptian Exchange, a feat realised by few startups in the Middle East. Now, Fawry’s co-founder Mohamed Okasha has stepped down as the company’s managing director to launch his own fintech fund, Disruptech, with a target size of $25 million.  We spoke with Okasha about the fund and why he decided to launch it. 

The journey of a thousand miles begins with a single step! After twelve years of the startup journey, Cairo-headquartered fintech company Fawry has reached a unicorn status (that is, now worth over a billion dollar!), the first ever by any fintech startup in Egypt and the first ever by any African tech startup going through an IPO (Initial Public Offering) on African soil. Jumia, the Africa-focused ecommerce startup did this in 2019, but that was on the New York Stock Exchange. Interswitch, the Nigerian payment company, also did it last year, but it needed extra funding from VISA to make that happen. 

Its stock price has increased by over 300 percent since its debut at The Egyptian Exchange in August last year. It had gone public with its shares priced at EGP 6.46 (per share).

Fawry offers an online payment gateway for business owners to transact with customers via cash, credit cards and e-wallets. It has helped to transform the Egyptian economy by reducing the reliance on cash, lowering costs and offering a more convenient way to pay. Its good fortune is partly due to the Covid-19 pandemic that prompted many people to place a high demand on its e-payment solutions. Its revenue for the first nine months of 2020 surged to E£892m ($57m), a 45% jump on the same period last year. 

Less than six months after becoming the first billion-dollar technology company in Egypt, Fawry has hit another milestone by surpassing the $2 billion market cap for the first time. Its stock has doubled in the last six months and closed at an all-time high of EGP 46.90 today, pushing its market cap to over EGP 32 billion. This makes it the fourth most valuable company listed on The Egyptian Exchange (EGX) and it seems that it’s only a matter of days before it takes the second position. The Egyptian payments firm had gone public in August 2020 by listing its shares on EGX at the price of EGP 6.46 per share. The share price has surged over 7x after company’s public market debut about eigtheen months ago.

Fawry saw a record surge in stock price during the first two months after their initial debut. The price then flattened until March – where it dropped to a record low of EGP 7 per share. As COVID-19 took center stage, the price shot up to its record high.

Fawry for Banking & Payment Technology Services SAE, an Egyptian digital payments provider, was listed on Cairo’s exchange about a year back. The company recently experienced a 300% increase in its market value to 20 billion Egyptian pounds (appr. $1.3 billion). The payments firm confirmed that its valuation has grown 4x since the COVID-19 outbreak in late February 2020. As first reported by Bloomberg, Fawry is now ranked among Egypt’s 10 most valuable firms, which include Telecom Egypt Co. and Elswedy Electric Co. However, these businesses are generating a lot more revenue compared to Fawry for now. Many locals in Egypt are still settling transactions with cash payments, despite the Coronavirus crisis which has made it unsafe to handle paper currency notes. However, the nation’s reserve bank has asked lending platforms and other financial service providers to encourage residents to make digital payments via mobile wallets. The central bank also wants Egyptians to use online payment platforms like Fawry in order to limit physical contact, so that the virus doesn’t spread further.

Ashraf Sabry and Mohamed Okasha founded Fawry in 2008. It has an online payment gateway for business owners to transact with customers via cash, credit cards, and e-wallets. In 2019, Fawry listed about 36% (254.6M) of its ordinary shares on the Egyptian Stock Exchange. It initially sold at EGP 6.46 per share, and then it tripled to EGP 18.78 at a market cap of EGP 13.3B in July 2020. After going public, other investors took an interest that led to a significant increase by over 300% in its stock price since its debut at the Egyptian Stock Exchange.

Funding Pula: Insuretech Startup Closes $6M Series A Funding to Scale Up Business Across Africa 0 SharesShareTweetSharePin The African Insuretech service provider, Pula, has recently closed a US$6 million Series A funding round led by TLcom Capital and had participation from Women’s World Banking. It specializes in digital as well as agric insurance to derisk smallholder farmers across Africa. This new round of investment to the insuretech startup will be used to scale up operations in the company’s existing 13 markets across Africa. Pula has so far impacted over 4.3 million farmers on the continent and the new funding will help push its expansion into Asia to power resilience and profitability for Asian smallholder farmers. Pula was launched by Rose Goslinga and Thomas Njeru in 2015, to design and deliver innovative agricultural insurance and digital products to help smallholders farmers improve their farming practices, endure climate risks and bolster their incomes. This has become necessary because for smallholder farmers in emerging markets, the traditional method of calculating insurance through farm visits is often expensive, meaning they are often neglected from financial protection against climate risks.

Two weeks ago a Kenyan fintech provider PULA was among 20 finalists pitching at the Singapore Fintech Festival. The presentation by the CTO Sitati Kituyi was selected among the winners, enabling the company to walk away with a cash prize of USD 50,000, getting an exclusive opportunity for networking with investors and a fast-tracked application for the Monetary Authority of Singapore (MAS) Financial Sector Technology and Innovation (FSTI) Proof-of-Concept Scheme. Pula ‘restructures agricultural insurance and seeks to use technology to insure the previously unbanked, uninsured and untapped market of smallhodlers across the globe. It facilitates crop and livestock insurance coverage and works with Fortune 500 companies, global NGOs, research institutions, and governments to help provide smallholders the protection they need in an increasingly unpredictable market.’ The finalists who eventually pitched for the Global Fintech Hackcelerator were selected through two parallel scouting programmes. The local programme which aimed to tackle problem statements originating from the financial industry in Singapore and the broader Asia region saw 10 winners shortlisted from among 200 submissions by companies across 30 countries.