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"Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale with geo-targeted media. The market is quite nascent, with only a few million consumers using geo-location apps monthly. Marketers need to know what audiences can be reached with these services, which companies - if any - are ready for prime time, and whether LBSNs align with business objectives. Forrester recommends that bold, male-targeted marketers start testing but that most marketers should wait until they can get a bigger bang for their buck, when adoption rates increase and established players emerge from the fray. "

Location based media creator