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Sport science is a field of work and study concerned with applying scientific principles and techniques to improve sporting performance.Traditionally sport science has included physiology, psychology, and biomechanics but can include any scientific application to sport and the field has developed into areas such as technology and engineering, nutrition and diet, strength and conditioning, and performance analysis.

Hear what the professionals have to say on sports performance, sport business and management, fitness, professional development and other topics in sport and exercise through their blogs - or start your own blog and make yourself known.

So, at the start of this New Year you've resolved to blog more to raise your profile as a sport or exercise professional. Here are some thoughts that might stimulate blog ideas for sport and exercise professionals in 2010 and get people flocking to your blog, site or profile.

Are you using social media to promote your business? Or your blog? Or your website? Not sure what that means? Well .... if you've ever posted an article, or a blog entry, or a forum post then the answer is yes .... you are. Social media is the name given to the now large cluster of websites that essentially have their content created by their users. These sites are sometimes also called "Web 2.0 sites" .... and without a shadow of doubt .... iStadia is one of them.Are you using social media to promote your business? Or your blog? Or your website? Not sure what that means? Well .... if you've ever posted an article, or a blog entry, or a forum post here on iStadia then the answer is yes .... you are. Social media is the name given to the now large cluster of websites that essentially have their content created by their users. These sites are sometimes also called "Web 2.0 sites" .... and without a shadow of doubt .... iStadia is one of them.

Water polo is one of eight sports yet to have its funding for 2012 decided. UK Sport have said that no sport will be cast adrift -but with current funding levels water polo has already been drowned. Only sports which are 'competitive' will have a place in the Games but how can a team sport achieve the required standard with a budget that does not allow the current improvements in performance to continue?

A mixed bag of views and observations on the psychology of sport, and sports business.

From 19-21 March iStadia will be running a 'Sports Blogfest' in support of Sport Relief - the BBC's annual charity event that uses sport as a medium to raise money for projects in the Uk and some of the world's poorest countries. Projects aimed, for example, at stamping out malaria and getting street children into education and a safe environment.

Practitioners in sport and exercise that aren't tied to a University don't have ready access to the latest databases and journals. When someone blogs on a subject that relates peer-reviewed research to the practical world of sport or exercise, it is very helpful. It gives someone like me a reference to explore.

With the 24/7 media coverage of pro sport, sports fans have become accustomed to and somewhat complacent with hearing about athletes and their deviant acts.In fact, new statistics reveal that bad behavior is clearly evident among high school athletes, particularly in high-contact sports.

Working in a transatlantic company by day, I'm always struck by just how different the American and British cultures are - and nowhere is that much more evident than in sport. Reflecting on that, I thought I'd check how the difference in our sporting cultures played out on the internet by looking at Google Trends. Just how real is the transatlantic divide in sport? Are we really two sporting countries divided by a common language?

Read the latest blogs and articles from sport and exercise professionals with an interest in sports performance, covering a wide variety of topics including strength

Read the latest blogs and articles from sports marketing and other professionals with an interest in sports business, covering a wide variety of topics including internet marketing, branding and promotion.

Read the latest blogs and articles from sport scientists and other professionals with an interest in sports performance, covering a wide variety of topics including physiology, psychology and biomechanics.

Read the latest blogs and articles from sport psychology professionals who are members of iStadia's global sport & exercise community.

Read the latest blogs and articles from sports marketing and other professionals with an interest in sports business, covering a wide variety of topics including internet marketing, branding and promotion.

The BBC have announced their shortlist of 10 sports stars of 2009 who will compete for the prestigious Sports Personality of the Year Award. Although not the spectacular year for British Sport 2008 was, there are still some great performances to choose from (it being about performance more than personality).

Get the latest Motor Sports news from around the world. Read the latest blogs and articles on Motor Sports performance from the professionals.

I received my copy of The Sport and Exercise Scientist in the post today, and gave the cover the usual cursory glance. My scan picked up an interesting question: "Is studying anxiety interpretations useful for sport and exercise psychologists?". So I thumbed through and found a rather interesting debate between two sport psychologists, staged by email and reprinted for the benefit of others. The debate gave me heart and caused me frustration, because while it opened up an important avenue for research and practice, they both missed the fact that a theory has been in place for over 25 years that adequately addresses all of the issues raised. That theory is Reversal Theory (Apter).

Read the latest blogs and articles from sports coaches and other professionals with an interest in coaching, covering a wide variety of topics from skills development to fitness, tactics to mental performance.

This morning I published a blog on CelebrityTweeter.com about the sports stars who do Twitter. This might seem like an easy task, but no, it was actually really hard to find 20 sports stars who Twitter. To be honest, I had to push the envelope (as they say) just a bit. I managed to find a Swedish showjumper and a college football coach to hemp me make up the numbers.But why is that?