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And here’s the thing: He wrote that at the age of 14, in his spare time, at a point when the longest assignment he ever had in school was maybe 500 to 1,000 words. What motivated him? Other gamers. He had written a little bit of the guide and put it online – when he started getting e-mails saying how much other players liked it, were using it and asking when he was going to complete it.

Part of what makes the online environment so powerful, as Prof. Lunsford says, is that it provides a sense of purpose: “[Students are] writing things that have an impact on the world – that other people are reading and responding to.