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Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.

RIP Imeem. Today in HOLY F*%^$ WHAT JUST HAPPENED, Imeem a favorite among many music enthusiasts has just evaporated, in a deal that has Myspace music acquiring "certain assets". Myspace plans to leverage imeem's industry leading technology and their snocap service. Right now Imeem users are left on their face with no other option to sign up to Myspace. How do you feel about Imeem disappearing?

Myspace dodges Payment to Imeem Artists. Last week we broke the news that Myspace Acquired Imeem and some of its assets. Immediately it was obvious that thousands of listeners would be playlistless, but there was little insight as to how artists were effected. Now wired has a piece on how many artists that were previously owed money from sales would have to line up behind imeem's bank and other creditors. There was some talks about Snocap being acquired as a part of the "certain assets" and I don't know about you, but if Myspace were to release Snocap in another form it would def makes me think a little longer before signing up with a service that snubbed artists of payment once before. So go a head and change your name Snocap, change the look and feel, we know who you are.

Music will thrive in 2010 Jomar, blogger for the musicproducersforum recently wrote a rebuttal to CNETS recent article entitled will recorded music survive in 2010. Kudos to Jomar for getting it right. To sell music this year labels will have to see music as more than just a way get money from the customer. With the record labels struggling for a solution i've never seen so many artists recording music, its as if getting signed is an annoyance for the artists of the future. The leveling is almost here, with every artist gaining access to the same tools, theres never been more of a reason to record music. The less expensive it is for an artist to record music the less money an artist has to make to see a profit.

Capture the crowd while they're in the moment. Mike Doughty the "creative force" behind Soul Coughing (signed to warner bros in the 90's) had some surprise marketing tactics for his music during his live shows that w

It's Time to Call Your Manager Out. What exactly is the role of your music manager? The reason we're asking is because unfortunately for the music manager there has been a role change that has slowly been taking place over the past couple of years. No longer should your manager be concerning themselves with getting you signed, rather they should convern themselves with developing and unlocking true value for their bands. READ HOW http://songplacements.blogspot.com/search?q=manager+

Suspend Vocal Technique Momentarily Have You heard those songs when it sounds like the vocalist is whisper-singing and wondered "man how do they do that". It's not quite singing and its definitely not a full blown whisper, its actually a track that a lot of Pop vocalists keep in their bag of tricks. Vocal Coach Judy Rodman has some bad news for you wannabes, the trick can either be executed expertly or poorly. I'm guessing the poor one sounds like somebody choking on a rice grain. To find out more about delivering vocals with authentic emotion rather than just "singing" head over Judy's blog and check out a couple videos.

2009 Future of Music Policy Summit CCC: California Copyright Conference NARIP: National Assn. of Record Industry Professionals AIMP: Association of Independent Music Publishers PMA: Production Music Association NMPA: National Music Publishers Association Record companies often earn money that cannot be paid to artists, managers, songwriters, or publishers because of paperwork problems. I know what you're thinking: yeah, right, paperwork problems. NMPA president and CEO David Israelite and Special Master/lawyer Kenneth Feinberg, who will be overseeing the distribution of nearly $300 million to music publishers from the big four record companies.

Forget the Record Deal, What about the Publishing Deal. While labels are understandably trying to mitigate their risk, by targeting artists who are already as "developed" as possible, it seems that publishers have taken on greater roles as nurturers of talent. Taylor Swift go her start by honing her songwriting abilities under the guidance of Arthur Buenahora at Songy/ATV Music publishing. Keri Hilson speaks about having first developed as a songwriter with Universal Music Publishing, and how that experience helped her launch her solo career with Interscope Records. HERE is a full interview with Eric Beale, who began his tenure in the industry as a songwriter, writing songs for the Jacksons and Diana Ross. Hopefully this interview gives you some further insight into the world of publishing and some hints on how you can either get into the publishing business as a working artist or as a career, helping other artists hone their skills!

Sign up for Twitter to follow Kevin_AnR_Shine (@Kevin_AnR_Shine). CEO OF THE F.I.R.M (A&R/LABEL CONSULTANT)...FORMERLY. ASSISTED WAYNE WILLIAMS (SR VP OF A&R @JIVE), WORKED ON 2011 GRAMMY NOMINATED R KELLY UNTITLED CD..