Social media analytics and tracking can be very time-consuming and expensive. You'll find quite a few smart social media monitoring tools, but what if you can't afford them?
That's why many social media marketers and power users are in constant search of free, efficient alternatives. Here, we'll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use.
Most of the scripts that run the spreadsheets are "public," meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team).
"The course will give you umpteen reasons why you should know about social networking, internet tools and mobile technology. One of the biggest is that doing things online is no longer optional. It's an essential life skill, and you and those you serve in the library will face difficulties and frustrations without familiarity in using the internet. The internet is no longer simply a static information silo but the hub for a myriad of activities and this change has been evolving for well over a decade. So many tasks are done online, from applying for benefits, finding the telephone number of the local garage, applying for a job, booking cinema tickets, to keeping track of your friends' birthdays, and much more. This creates a number of challenges for library staff. Therefore, 23 Things for Public Libraries aims equip staff to create, access and advise upon anything from Blogs and Instant Messaging; QR codes, Wikis and eBooks, to the mobile version of your library's website and legal aspects to watch out for."
Launched in March as a beta, Trooclick tracks quotes from news sites and social media and classifies them by topic, showing on one screen who is saying what and whether their comments are 'positive' or 'negative'.
Klout tracks the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.
Listening online is a case of tracking keywords and where they are used on the web. These keywords would be things like:
The name of your organisationThe names of the local areaNames of key people in leadership rolesNames of campaigns and issues, etc
Despite starting conservatively with my personal Google+ use, I've had quite a few people ask me what I thought of G+ and when we'd write a post about it here on TopRank's Online Marketing Blog. With all the hype and past track record with Google's social media tests, I decided to wait. I've been a bit more active on Google+ as of late and strangely enough, nearly 6,000 people have decided this was worth a Circle inclusion. You can find me here: Lee Odden G+.
"Welcome to Conversocial's Profiler. Here you can compare your page with your competitors' and see who comes out on top. We calculate your engagement score using our unique metric, IPM (interactions per thousand fans)."