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Social media analytics and tracking can be very time-consuming and expensive. You'll find quite a few smart social media monitoring tools, but what if you can't afford them? That's why many social media marketers and power users are in constant search of free, efficient alternatives. Here, we'll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use. Most of the scripts that run the spreadsheets are "public," meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team).

Social media analytics can give new direction to ineffective brand management and poor customer relationship practices, not to mention its potential to leverage overall marketing and advertising effectiveness through integration of social media and business intelligence. The good news is that many great analytical tools are free. Though they have limitations, these five online tools can provide meaningful insights on your social media influence while providing you with valuable competitor data.

In this article I am going to tell you some Google Analytics tricks that you should use for your website.

Social Media Analytics Your WayPainless Reporting in Excel

In this Open Research report, you will find: A through set of industry findings with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners. Breakdown of the 6 use cases of Social Media ROI, with analysis, case examples, and insights for each, and pragmatic recommendations to business leaders on how to deploy.

Social media monitoring and analytics.

Kred, a community influence and outreach measure from social analytics company PeopleBrowsr, is staking their claim in the evolution of the "science" of social media influence by launching Kred Story, a visual social content aggregator

"Social media monitoring platforms and sentiment analysis technologies can help you manage and make sense of the deluge of brand-relevant comments posted on Facebook, Twitter, and other social networks. But there's no silver bullet in technology."

Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot's inbound marketing software.

"Welcome to Conversocial's Profiler. Here you can compare your page with your competitors' and see who comes out on top. We calculate your engagement score using our unique metric, IPM (interactions per thousand fans)."

"Simply give us an address, we'll scan the website and provide reports on each page for all the major social networks that are easy to understand."

A wiki of social media monitoring applications. Spoilt for choice here!

Klout tracks the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.

Compare the social performance of different websites, companies or brands on Facebook and Twitter.

Brand Aura is a new way to analyse social media.You can already analyse the sentiment of your product or brand using any number of companies. But these use lists of words that are already pre-determined.

DISCOVER your context universe around your brand or key words. Simply type in the word below and press 'go'. The wordcloud shows words in context with your search word - the closer to the centre, then the closer in context the word is with your search word.

The analysis presented in our whitepaper shows clearly that the locations most talked about were indeed attacked by rioters later on.  Our analysis picked up the locations discussed in the BBC article as well as other locations such as Brixton, Croydon, Walthamstow, and so on.  In almost all cases there was a  time gap of a good few hours between the location being discussed on twitter and the rioting and looting activity actually taking place.