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Kate Klingensmith

Engaging in the Social Web, Social Media, and the Facebook Phenomenon - 0 views

www.universitybusiness.com/viewarticle.aspx

shared by Kate Klingensmith on 05 May 09 - Cached
  • Engaging in social media is now a business imperative for universities.
  • According to Josh Bernoff of Forrester Research, three in four adults now use social tools on the internet to communicate
  • Katie Lynk Wartman, co-author of Online Social Networking on Campus: Understanding What Matters in Student Culture (Routledge, 2008)
  • ...2 more annotations...
  • Wartman points out "Facebook is their directory. It's the first place they go to find social information. You can think of a student union and how it acts as the hub of student activity and connection. Well, there's a new student union, and it's online."
  • Rachel Reuben, director of web communication and strategic projects at SUNY New Paltz, recommends, "Just focus on a couple of tools. Focus on where your audience is. For us, that's Facebook."
Kate Klingensmith

Colleges and Universities Turn to Online Communities to Boost Enrollment Yield - 0 views

www.prlog.org/to-boost-enrollment-yield.html

highered social networking student engagement

shared by Kate Klingensmith on 08 May 09 - Cached
  • EducationDynamics’ web-based UPeers program cultivates engagement rates as high as 70 percent, resulting in enrollment increases.
  • Universities that implement UPeers experience student participation rates ranging from 30 to 70 percent, and admits who participate in the program are up to three times more likely to enroll than non-participants.
  • private-labeled, online social networking site designed to lock admitted students into a community of their peers early in their decision-making process, and build a sense of engagement in the university from the beginning
  • ...2 more annotations...
  • UPeers allows admits, current students, and alumni to learn more about their peers, share interests, build relationships, form study groups and communicate with mentors.
  • UPeers enables admitted students to begin interacting from the moment of acceptance, building relationships and forming a dynamic that can woo students who are “on the fence” on their decision to enroll at a particular school.
Michael Staton

How Facebook is taking over our lives - Feb. 17, 2009 - 0 views

money.cnn.com/...index.htm

facebook 2009

shared by Michael Staton on 17 Feb 09 - Cached
  • Michael Staton on 17 Feb 09
     
    How Facebook is taking over our lives
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