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EducationDynamics’ web-based UPeers program cultivates engagement rates as high as 70 percent, resulting in enrollment increases.

Universities that implement UPeers experience student participation rates ranging from 30 to 70 percent, and admits who participate in the program are up to three times more likely to enroll than non-participants.

private-labeled, online social networking site designed to lock admitted students into a community of their peers early in their decision-making process, and build a sense of engagement in the university from the beginning

Engaging in social media is now a business imperative for universities.

According to Josh Bernoff of Forrester Research, three in four adults now use social tools on the internet to communicate

Katie Lynk Wartman, co-author of Online Social Networking on Campus: Understanding What Matters in Student Culture (Routledge, 2008)

Faculty, and campus administrators, can utilize social media as a tool for creating new ways to engage students by posting relevant articles, research and websites to these social media sites that students are frequenting on a very regular basis; hence, encouraging outside the classroom learning.

Allegheny College and Butler University (Ind.), among other institutions, have built small applications to republish updates-news stories, campus events, dining hall menus, etc.-already available on their websites

The Pennsylvania State University, the University of Michigan, Mississippi State University, and Allegheny College, offer applications allowing students and faculty members to search the library catalog without leaving Facebook

Course Profiles goes far beyond importing an existing service into Facebook. The application was developed by a team at The Open University, which teaches 33 percent of all part-time undergraduates in the UK and is a distance learning leader. Students who have installed Course Profiles can display courses taken on their Facebook profile just by selecting the related course codes. They can click on the title of a course and access another panel to check out course details, access a list of Facebook friends enrolled in this class, find a new study buddy, recommend the course to their friends, or post comments about it to the dedicated wall.

What do you think is the best advice for other teachers when it comes to interacting with students on social network sites?

teach in classrooms with two screens — one to project his slides, and another to project a Twitter stream of notes from students.

Users don’t need an account to access fan page information for events, photos, etc.

Visitor Statistics: any analytics are useful.

I believe we should be focusing 65% on the fan page, 25% on the group, and 5% on the profile page