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Michael Staton

marketing 2.0 » Blog Archive » Social Media Budget Ratio - 0 views

www.marketingtwo.com/social-media-budget-ratio.html

social media budget marketing budget

shared by Michael Staton on 12 Jan 09 - Cached
  • Michael Staton on 12 Jan 09
     
    Social media's upfront costs very little and we actually use money within my team to experiment with so we A) get a better understanding of the technology and B) start to understand how we can use it and measure the results along with all the other media we have.
Kate Klingensmith

Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News - 0 views

adage.com/article

highered social media report recruiting marketing

shared by Kate Klingensmith on 05 Jun 09 - Cached
  • finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
  • in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
  • the figure reflects only paid media spending, not the university's total marketing outlay.
  • ...6 more annotations...
  • UCLA spent $1.25 million on this year's campaign, its second ever. That's double the budget of its first but still an estimated .03% of its operating revenue.
  • "Marketing is about helping the university develop a powerful brand, defining brand with a big B,"
  • Maryland spent $5.1 million on measured media in 2008, according to TNS Media Intelligence.
  • the school will go deep into the web and social media.
  • Cornell University's business school, the Johnson School,
  • invests 60% to 70% of its marketing budget on new media.
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