This can all be neatly summarized with the phrase that I use all the time 'go to where the conversations are'. We all know that users of library services are physically using them less, so we need to really utilise social to keep in contact with them. But it's more than that. We need to show them - by using social media how valuable contact with us can be. The more value we can provide, the more likely our work is going to filter up and down the information chain. People are increasingly taking the view that if news is important, it will find them. For many people - particularly younger users, 'checking the news' means looking on Facebook because for them, the 'news' is what they see, read have shared with them, and share with others. Similiarly, I share my information via Facebook, Twitter, Google+, my blog, LinkedIn and so on. It doesn't just get posted onto my site. We can't do that any longer. At the end of this article I've put up a quick poll - I'm really interested to see how YOU found this article. It's one question, and will take about 5 seconds to answer.
