Stop calling them influencers and start calling them what they really are - 0 views
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PR campaigns have always targeted those with this nom de guerre. But we didn’t always call them influencers. And calling them influencers is a huge mistake.
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What many people call influencers on social media are simply their own media brand. A major newspaper is an organized team of influencers, whose opinions and content carries value in certain communities. The top Instagrammers, nationally distributed magazines and the dad down the block who posts his garage projects on Pinterest, are all just media properties as well
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The biggest shortcoming in marketing measurement is that we judge the value of the influencer by their reach and engagement, versus audience, relevance and message