Upright Position Communications | Slow PR: How Understanding the True Nature of PR Lead... - 0 views
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#1 – Results are not immediate I call this the “seven week itch”. One thing that’s consistent with tech startups working with PR agencies or consultants for the first time is how antsy they tend to get before they start to see results
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Here’s the mantra for Slow PR: Good results take time, require solid messaging groundwork and need a strong fostering of your media network. There are exceptions, but for the most part, solid, sustainable media results require a foundation that needs to be built.
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If you have a new app and you want a review from a strong critic, make sure that the app is ready for that level of scrutiny.
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