Report Highlights
Overview of needs, market definitions, overview of brands, agencies, and software providers.
Three framework graphics ideal for powerpoint: Converged Media venn, use case workflow, criteria checklist.
Checklist of 11 criteria required for converged media success.
Four real world case studies bringing this concept to life from four leading brands.
Pragmatic recommendations for marketing leaders for internal needs, agency strategy, and vendor deployment.
Vendor showcase of ten technology providers who are seeking to solve this opportunity.
In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.