We are now going further in our efforts to limit low-quality ads on our platforms by disapproving more of them and reducing distribution for more ads in our auction."
Facebook Implements New Restrictions on 'Low Quality' Ads | Social Media Today - 0 views
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1. Engagement bait These are your typical 'like and share' posts, re-purposed as ads. Facebook has specific rules against using such methods in contests, but they also don't like them in promotions.
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2. Withholding information Facebook also dislikes ads which lure clicks by alluding to the full detail of the post without being clear on what that detail actually is.
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How to A/B Test Your Influencer Marketing Efforts - 0 views
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what are some of the things you can A/B test with your influencer marketing campaigns? All the same things you test in your other channels…
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xperiment with different types of content and track which resonates best with their audience for your goal. For example, images may drive better social engagement, while videos are better for leads and signups. Alternately, you may find certain content performs better on some channels over others.
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Don’t forget all the types of content you have at your disposal – podcasts, live stream videos, tweets, Instagram Stories, webinars, long-form blog posts, short-form blog posts, and much, much more.
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Facebook Tab Engagement Down 53% Since Timeline Launch - 2 views
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You can see tab engagement begin to decline on Feb. 28, the day brands were able to opt-in to Timeline. There’s a steeper leading into March 30, the day all Pages were forced to convert.
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Why the general drop-off? PageLever founder Jeff Widman believes it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.
Social media in 2018: Time to grow up or get out - Marketing Land - 0 views
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Instead of complaining that you are being “forced” into “pay for play” on networks like Facebook, embrace the fact that social paid promotion is probably the most sophisticated marketing tool ever created.
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There is a steep learning curve to doing it right, and the need for a regular investment of time to properly manage campaigns. Additionally, even for paid campaigns, you still need to have content that doesn’t trigger ad blindness. But the ability to target your messages to exactly the right people, and to creatively remarket to those who have already shown interest, is unparalleled.
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There is a major side benefit to moving toward that kind of content, beyond just keeping you in the news feed: Truly engaging content is better for your business. It helps make your brand more respected and remembered. It develops positive feelings toward your business that help influence people when it’s time to make a buying decision.
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Colleges Need Influencers, but Do Influencers Need College? | WIRED - 0 views
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Colleges try to leverage the social media savvy of their students with “social media ambassador” programs that help them advertise to prospective new students, raise the schools’ profiles, and educate their current students about school programs. And for some influencers, like Giannulli, college can be a windfall, landing them brand deals to market dorm furnishings, Victoria’s Secret underwear, and tooth-straightening solutions to their fellow students. For others, college just gets in the way of their real passion.
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Becoming a social media star is the fourth most popular career aspiration for Gen Z
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watching on-campus vloggers is how many students get a sense of the university’s culture—sort of like a franker, digital version of a campus tour.
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