The Ideal Length for All Online Content - 1 views
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100 characters is the engagement sweet spot for a tweet.
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But 40 is the magic number that Jeff Bullas found was most effective in his study of retail brands on Facebook. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.
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The ideal length of a headline is 6 words
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