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But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies - a decline of 20% since a similar analysis in 2008.

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"HERE ARE SOME OF OUR FAVORITE CLEANING ARTICLES FROM JULY SO FAR   FROM: TIPS TO DEFEND CLEANING COSTS, CLEANLINK A reader writes: "I just started with a company that has an older contract that has been renewed several times. The new manager of the account wants justification for the current charges. Any help would be appreciated."…Read More   The tips in this and similar cleaning articles are definitely helpful, but this process could be streamlined by using an estimation tool that incorporates the variables of cleaning costs. Cleaning business owners are always on the go, so they need the ability to consistently provide accurate estimates and invoices for clients from any device. FROM: STRATEGIES FOR LAUNCHING A CLEANING BUSINESS, CLEANLINK We often get asked for tips on how to start a cleaning business when also working a day job. Granted, it is a challenge. However, there are ways to start your commercial business part-time. Smaller accounts are normally cleaned once a week, usually on the weekend. They may only bring in $300 to $400 a month, but several of them can add up. Pursuing small accounts in your local area is a good place to start… Read More Another good tip is to invest in cleaning management software from the beginning. Many cleaning articles promote tips just like this regarding the logistics and tools needed to run a cleaning business but often neglect the tools that would make things simpler for a business owner. Although it may seem like spending the money on a software platform is a waste before you have many clients, it is actually a smart business move because you start out on the right foot from the beginning. With the right tools, you can keep your clients, contracts, estimates, invoices, and employees organized so you can spend your time growing your business. FROM: CLEANING ACCREDITATION BOOSTS GROWTH, CLEANLINK In order to legally practice, a lawyer must pass the bar exam and complete a set number of continuing legal educ

"Using estimating tools for your cleaning business provides numerous benefits that will simplify the management process, saving hours of your valuable time and putting money back into your pocket. With an innovative cleaning application, you can stay on top of all management duties with ease, from cleaning CRM to cleaning invoicing and more.   Considering the vast amount of innovative technology available to cleaning business managers today, there's no reason why you should have to calculate quotes or send invoices the old-fashioned way. Computer-generated clean estimates are not only super-fast, but also reliable and accurate. Continue reading for more information on how an estimating tool will take your cleaning company to the next level.   ESTIMATING TOOLS IMPROVE ACCURACY AND PROFESSIONALISM   There are many factors to consider when calculating cleaning estimates. If you're making those calculations by hand, you may easily leave out an extra laundry charge or the cost of cleaning windows by accident. You're only human, after all. With an automated estimating tool, quotes will be calculated accurately, each and every time. The online calculator is consistent and precise    to bring greater professionalism to your business.   To use a cleaning application or janitorial management application for generating quotes, you'll input information for individual jobs to ensure that each charge is fair. The calculator for a residential estimate differs for a commercial, or janitorial, estimate so you can calculate costs depending on the type of cleaning company you operate.   For all estimates, you'll make changes in these sections to ensure accuracy for all quotes:   The square footage of the space to be cleaned The frequency of the job, whether it's a one-time clean, weekly, twice weekly, monthly, etc. The type of clean, whether it's move-in or move-out, spring cleaning, etc.   For a residential estimate, you'll make selections in

This article refers back to the adage that I buy from people I know, like, & trust. Companies have figured out that the quickest way to sell is to leverage those who are already buying. Interesting implications for potential marketing stratetgies...