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Nate Riggs

Take Off the Social Media Blindfold | social crm | Social Media Consulting - Convince &... - 0 views

www.convinceandconvert.com/...off-the-social-media-blindfold

marketing strategy social media

shared by Nate Riggs on 28 Jan 10 - Cached
  • Remember, there is a REASON they spend their time within the social ecosystem on Yelp and not Facebook – because that’s the community they PREFER.
  • Dear Marriott: Pay Attention Consider this horrifying example for Marriott. I did a quick check of Google Sidewiki (a plug-in for Firefox and Internet Explorer that lets you comment on Web pages, and those comments are “stuck” the Web page like a Post-It note). I found this solitary post, ripping Marriott for not removing this guy from their email newsletter list. I’m not sure what’s worse, the company not paying attention to secondary and tertiary layers of the social Web and thus not finding this, or knowing about it and not leaving a reply. Either way, their silence is deafening.
  • Do millions of people use Sidewiki? Not yet, but since it’s a Google project, there’s a fair chance it will take off. And for the people that are already using Sidewiki, doesn’t this impact how you perceive Marriott? And now I’ve shared it with all of you, so a comment on a “minor” social outpost continues to fester, unabated.
  • Nate Riggs on 28 Jan 10
     
    Article by Jay Baer about looking beyond the big five on social media.
  • Nate Riggs on 28 Jan 10
     
    I like Jay's stuff. He brings up an interesting point. It seems that most monitoring systems only pull back data from more popular networks. What do you do to monitor your brand or your own name on other less popular web properties?
Nate Riggs

9 Killer Tips for Location-Based Marketing - 0 views

mashable.com/...location-based-marketing

social media marketing strategy foursquare location based

shared by Nate Riggs on 16 Mar 10 - Cached
  • So-called “lo-so” networks like Foursquare (), Loopt, and Gowalla () enable any business with a physical location to not only communicate with customers online, but actually get more of them to walk in the door — and that’s exciting.
  • Learn the Platforms
  • Determine Your Goals
  • ...7 more annotations...
  • Establish Your Presence
  • Customize
  • Engage With Your Customers
  • Implement Compelling Promotions
  • Track Everything
  • Foursquare just released a slick analytics dashboard for venues to track their stats.
  • Don’t forget to monitor activity. Carroll points out, “Chances are if someone has a gripe or praise with their check-in, it’s a real-time thing: The patron is probably still there … so the business has a chance to make the experience even better.”
  • Nate Riggs on 16 Mar 10
     
    "9 Killer Tips for Location-Based Marketing" Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.
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