Take Off the Social Media Blindfold | social crm | Social Media Consulting - Convince &... - 0 views
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Remember, there is a REASON they spend their time within the social ecosystem on Yelp and not Facebook – because that’s the community they PREFER.
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Dear Marriott: Pay Attention Consider this horrifying example for Marriott. I did a quick check of Google Sidewiki (a plug-in for Firefox and Internet Explorer that lets you comment on Web pages, and those comments are “stuck” the Web page like a Post-It note). I found this solitary post, ripping Marriott for not removing this guy from their email newsletter list. I’m not sure what’s worse, the company not paying attention to secondary and tertiary layers of the social Web and thus not finding this, or knowing about it and not leaving a reply. Either way, their silence is deafening.
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Do millions of people use Sidewiki? Not yet, but since it’s a Google project, there’s a fair chance it will take off. And for the people that are already using Sidewiki, doesn’t this impact how you perceive Marriott? And now I’ve shared it with all of you, so a comment on a “minor” social outpost continues to fester, unabated.
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Article by Jay Baer about looking beyond the big five on social media.
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I like Jay's stuff. He brings up an interesting point. It seems that most monitoring systems only pull back data from more popular networks. What do you do to monitor your brand or your own name on other less popular web properties?