SociaLens

According to an article that appeared in the Tennessean, two members of the Perry County Vikings - brothers Rodney and Ryan Belasic - were ruled ineligible by the Tennessee Secondary School Athletic Association because of residency issues. The reason questions about where the two brothers' eligibility came about from Facebook posts made by their mother. To play football for a county high school in Tennessee, the entire family must reside within the county lines, and thanks to complaints about the brothers not cleaning their room while visiting their mother in Henry County, something she complained about on Facebook. This, naturally, caught the eye of interested parties, opening the door for the TSSAA's eligibility investigation. It was believed that entire family had moved counties, but the mother's Facebook chatter revealed that wasn't the case

The iMedia 25: Brands Redefining Social Media list recognizes the brands that have done the best job of engaging consumers through the myriad social media platforms. But beyond mere engagement, these brands have used big ideas, bold action, and smart thinking to leverage passionate online audiences in a channel that is still quite new. Collectively, these are the brands that move, shape, lead -- and listen to -- the conversations that define social media.

New technologies bring with it a requirement for new abilities. Back in 1954, dialing a phone was new and potentially confusing. Bell created a 10-minute film to explain it all.