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Can ethnography save Enterprise Social Networking (ESN)? - 0 views

ethnographymatters.net/...e-enterprise-social-networking

ethnography Enterprise Social Networking ESN culture design development training business

shared by Kevin Makice on 24 Sep 12 - No Cached

Kevin Makice on 24 Sep 12

"Small companies might turn to an out-of-box ESN like Salesforce (Chatter), while larger companies buy an ESN platform and then customize it to fit their needs. But one of the biggest problems with ESN's right now is that developers and trainers don't account for culture."

<div class="cArrow"> </div><div class="cContentInner">"Small companies might turn to an out-of-box ESN like Salesforce (Chatter), while larger companies buy an ESN platform and then customize it to fit their needs. But one of the biggest problems with ESN's right now is that developers and trainers don't account for culture."</div>

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