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ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?"  What they came up with is that a Facebook Share was worth $14, a Facebook "like" was worth $8, a tweet was worth $5, and a Twitter follow was worth $2.

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This is worth reading and thinking about on both a governmental and at an organizational level. As elements in a system become more interdependent, and as the speed and scale of financial, informational, contractual, physical transactions between the elements of a system increase, the system can become more prone to big shocks from relatively small disruptions.  If Churchill said in the age of radio that "..A lie gets halfway around the world before the truth has a chance to get its pants on" what would he have said about organizations in the age of mobile devices, Twitter and YouTube?

I had written this a while ago, but i think it is worth revisiting. Many of the core reasons for the replacement of "Rule of Thumb" practice with "Scientific Management" in the early 1900's have now changed, ushering in an era where we need both. In case you're wondering, scientific management is still the basis for much of today's management practice and organizational structures. 

If your organization fails to invest in socially responsible measures, or even if anything about your business - such as a faked viral marketing campaign - is perceived to be phony, you will be found out. You will be tweeted about, and a Facebook Causes group will be created against you. As many corporate casualties have discovered, the result of such a campaign can be catastrophic to your firm's reputation and ultimately to its bottom line. Therefore, to avoid a public relations or financial disaster, integrity needs to be part of the DNA of every organization - not just to secure a healthy business environment, but for the organization's own sustainability and competitive advantage. It's worth noting here that I believe the word "integrity" is preferable to the expression "corporate social responsibility," as the latter puts too much emphasis on the notion that corporations should do "good" in the world and be "good" citizens out of some moral or ethical imperative. Of course, that is absolutely true. But what's new - and what organizations need to focus on - is the idea of integrity, as driven by transparency. Without it you cannot build trust, and trust is essential for competitiveness in this new environment. To put it bluntly, regardless of the moral arguments, there are now some hard, bottom-line business reasons for baking integrity into every company.