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The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media. A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,"many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more". With the launch of Coke Zone, a social media oriented site which offers Coke drinkers access to exclusive content and rewards, Coca-Cola has clearly realised the value of integrating offline and online marketing.

New Post 20 hours ago KPMG's Lord Michael Hastings: Business Must Take Note of Occupy Wall Street New Post 23 hours ago Consumers Expect CEOs to Be Held Accountable and Take Action on CSR New Post 1 day ago Why Corporations With a Social Purpose Perform Better New Post 1 week ago American Ingenuity New Post 1 week ago Sustainable Consumption Is a Myth New Post 2 weeks ago Corporate Social Purpose: It's in What You Don't Sell New Post 2 weeks ago Finally, Occupy Wall Street Puts the Blame Where It Belongs: On Us New Post 2 weeks ago Occupy Wall Street: A Powerful Demand for Something New--Like This Comment 2 weeks ago Yet another point of view Paul: http://wp.me/p1IFEp-7h on Pre-Occupied With Corporate Social Responsibility New Post 3 weeks ago Pre-Occupied With Corporate Social Responsibility New Post 3 weeks ago Starbucks' Job Creation Plan New Post 3 weeks ago Stop Being Cynical About Breast Cancer New Post 4 weeks ago How Sameer Hajee Has Shed Real Light in Africa New Post 1 month ago Taking CSR to the Next Level New Post 1 month ago How A Serial Entrepreneur Found Success By Practicing Responsible Capitalism New Post 1 month ago Making Every Dollar Count: Investing for Impact and Return New Post 1 month ago The Next Global Debt Crisis New Post 1 month ago Thriving on the Value of Vice: Stop Making Too Much of CSR Comment 1 month ago Thanks for your comment. I also makes me think of the importance of [...] on A Higher Ambition for CSR: Corporate Social Purpose New Post 1 month ago A Higher Ambition for CSR: Corporate Social Purpose   *****   6   33     45   0   0   The Forbes 400 World's Billionaires Celebrity 100 World's Leading Companies more + The Forbes 400 is the definitive list of wealth in America, profiling and ranking the country's richest citizens by their estimated net worths. View complete list » #1 Bill Gates Latest News » #14 Mark Zuckerberg Latest News » #7 George Soros Latest News » #331 Stewart Rahr Latest News »

Advertising industry information from Adweek. Read inside stories on advertising, creative, and client - agency relationships.

"Why the increasing business use of social media by business? Social media offers immense potential for marketing, image-making, advertising, public relations efforts, customer relations, investor relations and a variety of other positive, beneficial activities.  But it also carries potential risks, a caveat perfectly illustrated by the Hastings case. The risks of social media are in some, but not all respects, similar to those of print media.  But not all libel laws apply-issues of malice and negligence have not been definitively decided in the courts. Insider trading issues, however, are clear.  The transmission via social media of insider information about a publicly traded company is illegal. Using Facebook, Twitter, Pinterest or private blogs to transmit insider information to large numbers of people is a violation of law."

Now television broadcasters are blocking Google TV from getting access to the content broadcasters put online to make sure they don't lose advertising dollars. But the cat is out of the bag. All information is nothing more than bits on one network - the I

The joke was intended to be absurd, but the absurdity presumed a lack of seriousness in the whole matter. It was an attempt at post-serious humor - but most people with common sense agree that the struggles of Tibet still deserve respect and seriousness. The joke is on anyone who really cares. It came across as the kind of out-of-touch humor that overprivileged, spiritually mean, advertising industry creatives (specifically, the kind that kids refer to as "douchebags") would come up with.

A few notable thoughts here:  "as rare as these shifts are, the early predictions about [their impact] are usually underappreciated." "the number one way that customers get information today is through "personal interaction with an employee of the firm" which trumps all traditional sources that most organizations are heavily invested in such as analyst opinion, the Press, and advertising, and that gap has widened."

As more shoppers arrive in stores with price and product data literally at their fingertips via smartphones, their interaction with sales associates - most still earning a risible $7-10 an hour in an era of $4-per-gallon gas - is more crucial than ever. A study conducted by the Verde Group and the Wharton School of Business found that the single most critical element in customer satisfaction was not billion-dollar branding, advertising or extensive use of social media, but the quality of those personal moments when a shopper chooses -or not - to become a paying customer.

These Tubes Are Old!: Vintage Website Ads

In the 3 days after the Super Bowl was broadcast, the top 10 ads have earned a total of over $1 million in impressions via online video, according to a new report from Kantar Video. Volkswagen's "The Force" ad was the most popular, earning the brand $538,000 due to its successful viral strategy by launch a week before the Super Bowl and attracting heavy media coverage.

Sorry Packers fans, I gotta break it to you: The real winner of this year's Super Bowl was Twitter, proving again that social media can deliver record audiences. The faceoff between the Pittsburgh Steelers and the Green Bay Packers marked the biggest Super Bowl since 1987, according to Fox.

It's critical to distinguish a consumer's increased ability to amplify a brand's successes and failures from his or her actual control over the story a brand tells. In the purest sense, consumers have always wielded immense influence with their wallet. That their votes are now cast on public websites long before the ballots are counted on confidential P&Ls only makes it easier for marketers to react more quickly. If brands were in "control" back when their only option was to launch expensive print, TV and out-of-home campaigns -- and then wait several months to see the sales data -- then, by comparison, modern media has made them practically omnipotent.