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Patrick Higgins

Caveat Viewer: A Consumer's Guide to Drug Ads | Edutopia - 0 views

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    Can you use drug ads to enhance critical reading analysis.
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    Drug ads and language. Deconstruct with your student.
Patrick Higgins

Ad Decoder. BAM! Body and Mind - 0 views

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    CDC's tools to read between the lines with advertising, especially when it is aimed at health issues.
Patrick Higgins

Papers Facing Worst Year for Ad Revenue - NYTimes.com - 0 views

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    Future of the newspaper looks grim.
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    This is an article I have been waiting for. Interesting to start to see the future of news. Yet, I still wonder how many people are getting their news from sources other than print or TV.
Patrick Higgins

Is Google Making Us Stupid? - 0 views

  • hen the Net absorbs a medium, that medium is re-created in the Net’s image. It injects the medium’s content with hyperlinks, blinking ads, and other digital gewgaws, and it surrounds the content with the content of all the other media it has absorbed. A new e-mail message, for instance, may announce its arrival as we’re glancing over the latest headlines at a newspaper’s site. The result is to scatter our attention and diffuse our concentration.
    • Patrick Higgins
       
      This shows me that new skills are necessary, or in the least, old ones need to be reconstituted. What jobs or tasks become prioritized? Can we not turn off all of our notifiers and our distractors while we indeed focus on what needs to be done? These are skills, not just simple behaviors.
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    this article is well worth the read, if not for anything else than for stoking your thoughts about the future of reading and thinking.
Patrick Higgins

YouTube - dove evolution - 0 views

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    This is the ad campaign from Dove showing how images are manipulated
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