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Patrick Higgins

Ad Decoder. BAM! Body and Mind - 0 views

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    CDC's tools to read between the lines with advertising, especially when it is aimed at health issues.
Patrick Higgins

Caveat Viewer: A Consumer's Guide to Drug Ads | Edutopia - 0 views

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    Can you use drug ads to enhance critical reading analysis.
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    Drug ads and language. Deconstruct with your student.
Patrick Higgins

Papers Facing Worst Year for Ad Revenue - NYTimes.com - 0 views

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    Future of the newspaper looks grim.
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    This is an article I have been waiting for. Interesting to start to see the future of news. Yet, I still wonder how many people are getting their news from sources other than print or TV.
Patrick Higgins

YouTube - dove evolution - 0 views

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    This is the ad campaign from Dove showing how images are manipulated
Patrick Higgins

Hacking Education | Union Square Ventures: A New York Venture Capital Fund Focused on E... - 0 views

  • Students in the future will be as likely to be evaluated on their portfolio of work, as they are on their grades.
  • If I eat an apple, you cannot also eat that same apple; but if I learn something, there is no reason you cannot also learn that thing. Information goods lend themselves to being created, distributed and consumed on the web. It is not so different from music, or classified advertising, or news
  • But the most important thing about that was, I learned how to be obsessed with things... I got obsessed with these things and I had a series of stages in my life where I got obsesses with something else. And I just immersed myself to learn as much as I could. And it's that mechanism I used again and again and again in my professional life. So how do you teach kids to be obsessed with things?
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    Take a look at the annotations I made. To do this, you must have Diigo installed via Firefox. I think that might be our new project for the year--annotating articles for discussion at meetings.
Patrick Higgins

Advertiser News - Building a future, from the ground up - Straus Newspapers - 1 views

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    Interesting.
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